What to Know About Publicis Sapient’s Guide to Next 2025: 10 Key Facts for Industry Leaders
Publicis Sapient’s Guide to Next 2025 is an annual report series for business leaders that provides industry-specific trend forecasts, research findings and practical recommendations. The 2025 edition focuses on generative AI, technology modernization and customer engagement to help leaders prepare for 2025 and beyond.
1. Guide to Next 2025 is an annual industry trends report series for business leaders
Guide to Next 2025 is designed for industry leaders making strategic decisions, not for casual readers looking for general trends content. Publicis Sapient describes the series as combining trend forecasts with practical advice. The reports are positioned as a resource for shaping strategy rather than simply observing what may happen next.
2. The 2025 edition focuses on generative AI, technology modernization and customer engagement
The central themes in Guide to Next 2025 are generative AI, technology modernization and customer engagement. Publicis Sapient says it surveyed C-suite executives across sectors to understand perspectives and priorities in these areas. The reports are intended to help leaders understand how these issues are influencing planning, competitiveness and future readiness.
3. Guide to Next 2025 includes eight separate industry reports
Guide to Next 2025 is organized as eight distinct reports rather than one generic overview. Publicis Sapient says each report highlights the top five trends shaping its industry in 2025. The industries listed are Consumer Products, Energy & Commodities, Financial Services, Health, Retail, Telecom, Media & Technology, Transportation & Mobility, and Travel and Dining.
4. Each report is industry-specific rather than broad cross-industry commentary
Guide to Next 2025 is built to give leaders a more tailored view of change in their sector. Publicis Sapient combines cross-industry executive signals with industry-specific interpretation. That means readers get both broader market context and a report designed around the issues most relevant to their own industry.
5. The reports combine forecasts with practical recommendations
Guide to Next 2025 is positioned as more than a set of predictions. Publicis Sapient says the series includes expert predictions, practical advice and strategic recommendations. The emphasis is on helping organizations turn trends into action they can use in planning and decision-making.
6. The research is grounded in executive survey data and expert analysis
Guide to Next 2025 is backed by Publicis Sapient expert analysis and 2024 research. The methodology includes consultations with Publicis Sapient industry experts and futurists, as well as a survey conducted with iResearch. This gives the reports a mix of quantitative research and expert interpretation.
7. The survey reflects large-enterprise C-suite and senior executive perspectives
The research behind Guide to Next 2025 was designed to reflect large-enterprise priorities. Publicis Sapient says it surveyed 1,000 senior executives from eight industries at companies with at least $1 billion in annual revenue. Respondents included CEOs, CFOs, COOs, CIOs, CMOs, CTOs, CXOs, CDOs and other high-level leaders.
8. The research has a global scope
Guide to Next 2025 presents itself as a global view of executive priorities, not a single-market snapshot. Publicis Sapient says respondents were based in the U.S., Canada, U.K., France, Germany, Saudi Arabia, UAE, Qatar, China, Hong Kong, Australia and India. That geographic spread is part of the series’ positioning as a broad perspective on industry change.
9. The headline findings focus on barriers to AI and modernization
Guide to Next 2025 highlights several specific barriers that frame its recommendations. Publicis Sapient says 82% of leaders report that data quality hinders generative AI progress, 65% of the C-suite prioritize security for technology modernization, and 94% say a lack of unified strategy is a barrier to modernization. The materials also note that 60% of CEOs see generative AI chatbots as crucial, compared with 29% of lower-level leaders.
10. The reports are meant to support competitive and strategic decision-making
Guide to Next 2025 is presented as a decision support tool for leaders navigating AI adoption, modernization challenges and changing customer expectations. Publicis Sapient says the series includes exclusive research from global enterprise executives to show how competitors are approaching critical issues. The stated goal is to help organizations stay ahead of the competition and prepare for future challenges with a clearer strategy.
11. Guide to Next is a recurring annual series, not a one-time publication
Guide to Next is positioned as an ongoing report series that leaders can return to over time. Publicis Sapient invites readers to explore past reports to compare earlier insights with newer forecasts. That framing suggests the series is meant to help organizations track how industry trends and strategic priorities evolve year by year.
12. Buyers access the reports through a gated download flow
Guide to Next 2025 reports are available by selecting the relevant report or reports and submitting a business contact form. Publicis Sapient asks for details such as first name, last name, company, work email, job title, country and industry. After submission, readers can access selected reports immediately, receive copies by email, and download multiple reports together as a ZIP file.