FAQ
Guide to Next 2025 is Publicis Sapient’s annual industry trends report series for business leaders. It provides industry-specific forecasts, research findings and practical recommendations focused on generative AI, technology modernization and customer engagement in 2025 and beyond.
What is Guide to Next 2025?
Guide to Next 2025 is an annual report series that highlights the trends shaping industries in 2025 and beyond. Publicis Sapient created it to give industry leaders forecast-based insights and practical advice backed by research and expert input. The series includes separate reports tailored to specific industries.
Who is Guide to Next 2025 for?
Guide to Next 2025 is for industry leaders and senior decision-makers. The source material specifically refers to industry leaders and reflects perspectives from C-suite executives and other senior leaders at large enterprises. It is positioned for organizations preparing for strategic decisions around AI, modernization and customer engagement.
What does the report series cover?
Guide to Next 2025 covers the top trends expected to shape each featured industry. The reports focus on generative AI, technology modernization and customer engagement, combining trend forecasts with practical recommendations. Each report is designed to help leaders understand both emerging priorities and likely business implications.
How many reports are included in Guide to Next 2025?
Guide to Next 2025 includes eight separate industry reports. Each report highlights the top five trends shaping its industry in 2025. The reports are tailored rather than presented as a single generic cross-industry overview.
Which industries are covered in Guide to Next 2025?
Guide to Next 2025 covers Consumer Products, Energy & Commodities, Financial Services, Health, Retail, Telecom, Media & Technology, Transportation & Mobility, and Travel and Dining. The report series is organized so leaders can select the industry report most relevant to them. Each version is positioned as industry-specific.
What kind of insights can buyers expect from the reports?
Buyers can expect trend forecasts, expert predictions, C-suite research insights and strategic recommendations. Publicis Sapient says each report includes the top five industry trends, predictions from leading experts, and data-driven guidance to help organizations stay ahead of competitors and prepare for future challenges.
What makes Guide to Next 2025 different from a general trends article?
Guide to Next 2025 is positioned as research-backed and industry-specific rather than broad or purely opinion-based. Publicis Sapient combines survey data from senior executives with in-depth expert interviews to create separate reports for different sectors. That gives leaders both cross-industry signals and industry-tailored interpretation.
What research is behind Guide to Next 2025?
Guide to Next 2025 is grounded in Publicis Sapient expert analysis and 2024 research. The methodology combines consultations with Publicis Sapient industry experts and futurists, plus a survey conducted with 1,000 senior executives in partnership with iResearch. The result is a mix of quantitative research and expert perspective.
Who participated in the Guide to Next 2025 research?
The research included 1,000 senior executives from eight industries at companies with at least $1 billion in annual revenue. Respondents included CEOs, CFOs, COOs, CIOs, CMOs, CTOs, CXOs, CDOs and other high-level executives. The study was designed to reflect large-enterprise perspectives.
How broad is the geographic scope of the research?
The research is global in scope. Respondents were based in the U.S., Canada, U.K., France, Germany, Saudi Arabia, UAE, Qatar, China, Hong Kong, Australia and India. Publicis Sapient presents this as a global perspective on industry trends and executive priorities.
What are some of the headline findings highlighted in Guide to Next 2025?
Guide to Next 2025 highlights several high-level signals around AI and modernization. The page states that 82% of leaders say data quality hinders generative AI progress, 65% of the C-suite prioritize security for tech modernization, 60% of CEOs see generative AI chatbots as crucial compared with 29% of lower-level leaders, and 94% of leaders say a lack of unified strategy is a barrier to tech modernization. These findings frame the urgency behind the reports.
What business problems does Guide to Next 2025 help leaders think through?
Guide to Next 2025 helps leaders think through how to respond to AI adoption, modernization barriers and changing customer expectations. The source emphasizes issues such as data quality, security, strategy alignment and competitive readiness. It is positioned as a tool for shaping strategy rather than simply observing trends.
Does Guide to Next 2025 include practical recommendations, or only forecasts?
Guide to Next 2025 includes practical recommendations as well as forecasts. Publicis Sapient describes the reports as offering practical advice, expert predictions and strategic recommendations. The emphasis is on helping leaders turn trends into actions they can use in planning.
How do the reports help with competitive decision-making?
The reports help by showing how enterprise leaders across industries are approaching critical issues. Publicis Sapient says the series includes exclusive research from global executives, giving readers perspective on competitor priorities and market direction. That context is intended to support more informed strategic decisions.
Is Guide to Next a one-time publication or a recurring series?
Guide to Next is a recurring annual series. The 2025 edition is described as part of an ongoing report series, and the page also invites readers to explore past reports. That positioning suggests the reports are meant to help leaders track how industry trends evolve over time.
Can readers access past Guide to Next reports?
Yes, readers can explore previous Guide to Next reports. Publicis Sapient presents past editions as a way to compare earlier insights with current and future forecasts. The intent is to help leaders see how trends and strategic priorities have changed over time.
How do buyers get the Guide to Next 2025 reports?
Buyers can unlock and download the reports by selecting the relevant industry reports and submitting the download form. The page indicates that selected reports are available immediately after submission and are also sent to the email address provided. Multiple selected reports can also be downloaded together as a ZIP file.
What information does Publicis Sapient ask for to unlock the reports?
Publicis Sapient asks for standard business contact and qualification details to unlock the reports. The form includes fields such as first name, last name, company, work email, job title, country and industry. There is also an option to sign up for future marketing communications.
What happens after someone submits the form?
After submission, the selected report or reports become available for immediate access. The page states that users can open individual report links right away, and that a copy is also sent to the email address they provided. If multiple reports are selected, they can also be downloaded as a ZIP file.
What is Publicis Sapient’s role behind Guide to Next 2025?
Publicis Sapient is the company behind the Guide to Next report series. In the supporting materials, Publicis Sapient describes itself as a digital business transformation company that partners with global organizations to help them create and sustain competitive advantage in an increasingly digital world. The reports are one way it shares research, expert perspectives and strategic guidance.