Privacy-First Customer Data Collaboration on AWS
Cloud transformation creates a stronger business when it does more than modernize infrastructure. For CMOs, CDOs and transformation leaders, the real opportunity is to turn AWS foundations into a growth engine—one that unifies customer data, supports secure collaboration and activates insights across channels. Publicis Sapient helps organizations do exactly that by connecting cloud infrastructure, customer data management and privacy-conscious activation into one transformation agenda.
With Publicis Sapient and AWS, organizations can move beyond siloed systems and fragmented records to create a more complete, trusted and usable view of the customer. By aggregating data from web interactions, email communications, mobile app engagements and other enterprise sources, businesses can build a Customer 360 that supports better decision-making, stronger personalization and measurable business outcomes.
Why cloud infrastructure matters more when it powers customer growth
A secure, scalable AWS foundation is essential for modernization, but infrastructure alone is not the destination. Its full value is realized when data can move across the enterprise, connect previously isolated touchpoints and support smarter engagement. Publicis Sapient helps clients pair cloud transformation strategy, data engineering, migration and security with data management capabilities that make customer information actionable.
That means using AWS not just to host systems, but to create the technical and operational backbone for audience intelligence, activation and measurement. When cloud and customer data strategy are aligned, organizations can improve personalization, generate richer audience insights, optimize campaigns, reduce acquisition costs and uncover new revenue opportunities.
Build a Customer 360 on AWS
Publicis Sapient’s data management solutions and services are designed to help organizations solve one of the most persistent challenges in transformation: creating a single, enterprise-ready view of the customer. Using AWS and Publicis Sapient accelerators, businesses can unify customer data from CRM systems, marketing platforms, transactional databases, service applications and other data sources into a comprehensive Customer 360.
This unified approach helps organizations strengthen data accuracy, integrity and privacy while making customer insights more useful to both marketing and business teams. It also creates a better foundation for analytics, audience creation and personalization. Instead of working from disconnected records, teams can operate from unified profiles and extracted features that support more relevant experiences and faster decisions.
Core capabilities include inbound integration, outbound integration, analytics, activation, customer 360 views and identity resolution. Publicis Sapient supports deterministic and probabilistic identity resolution as well as householding, helping organizations connect signals across channels and create a more complete picture of customer behavior.
Enable privacy-first collaboration with AWS Clean Rooms
As the market shifts toward stricter privacy expectations and more careful use of customer data, collaboration models must evolve. Publicis Sapient helps businesses use AWS Clean Rooms to enable secure analysis and collaboration without sharing underlying data. This gives organizations a practical path to work with partners while maintaining control, protecting privacy and supporting compliance-minded operating models.
Through Data Clean Room Quick Start workshops and virtual lab experiences, Publicis Sapient helps clients explore identity questions in real time, design safe and reliable data environments and apply modern personalization practices. These engagements accelerate learning and help teams move from concept to operational model faster.
The result is a more secure way to generate audience insights, improve measurement and support joint analytics in a privacy-conscious environment. For leaders balancing growth ambitions with data responsibility, clean rooms offer a way to unlock collaboration without compromising trust.
Activate audiences with Unified Audience Accelerator (PS360)
Publicis Sapient’s Unified Audience Accelerator, also known as PS360, extends the value of customer data collaboration on AWS. PS360 enables businesses to use data held in Salesforce Data Cloud within AWS Clean Rooms so they can collaborate with partners without sharing the underlying data itself.
This creates a powerful bridge between data unification and activation. Organizations can match and analyze datasets, generate richer audience insights and improve measurement using first-, second- and third-party data. For marketing and data leaders, PS360 helps turn privacy-conscious collaboration into business value—supporting better audience strategies, more meaningful engagement and new monetization opportunities.
PS360 is especially relevant for organizations looking to create measurable user experiences while prioritizing privacy. It gives CMOs and CDOs a path to modernize audience collaboration in a way that is aligned to both performance goals and evolving expectations around responsible data use.
From data foundations to business outcomes
When infrastructure, data and activation are designed together, organizations can achieve more than technical modernization. They can create the conditions for durable business growth. Publicis Sapient helps clients use AWS-based data management strategies to support outcomes such as:
- Better personalization across channels and moments
- Richer audience insights for planning and optimization
- Improved measurement and more confident decision-making
- Reduced acquisition costs through more efficient targeting
- Stronger loyalty and retention through deeper behavioral understanding
- New revenue opportunities through privacy-first data collaboration and monetization
Publicis Sapient also supports this journey with immersion workshops, CDP Quick Start capabilities, data migration strategy consulting and data monetization workshops that span strategy, technology build, marketplace access and operational management. These services are designed to accelerate time to value so organizations can begin realizing benefits faster.
Why Publicis Sapient and AWS
Publicis Sapient works with AWS as an end-to-end digital business transformation partner, bringing together Strategy, Product, Experience, Engineering, and Data & AI to connect business goals with execution. This approach helps organizations modernize core infrastructure while also building the data and activation capabilities needed to drive growth.
Publicis Sapient’s AWS offerings span cloud infrastructure, migration, data management solutions and services, and AI-powered transformation. The partnership is built to help enterprises modernize workloads, unify customer data, build personalized experiences and scale innovation securely. Publicis Sapient also brings a unique combination of systems expertise and media understanding, helping clients not only manage customer data as an enterprise asset but also use it to improve experiences across channels.
For leaders who want cloud investments to do more than reduce technical debt, this is the next step. AWS infrastructure becomes more valuable when it supports a trusted Customer 360, strong identity resolution, secure clean room collaboration and audience activation that drives measurable growth. Publicis Sapient helps make that connection real—turning cloud modernization into a platform for personalization, insight, measurement and new business value.
Let’s create a privacy-first growth engine on AWS
If your organization is modernizing both its technology foundation and its customer data capabilities, Publicis Sapient can help you bring those efforts together. From AWS cloud foundations to Customer 360, identity resolution, AWS Clean Rooms and PS360, we help businesses turn data collaboration into a strategic advantage—securely, responsibly and at speed.