FAQ
Publicis Sapient works with AWS to help enterprises modernize IT, migrate to the cloud, and apply AI to digital business transformation. Its AWS-related offerings span cloud infrastructure, application modernization, data management, generative AI, and managed services, supported by Publicis Sapient’s SPEED capabilities and AI platforms.
What does Publicis Sapient do with AWS?
Publicis Sapient works with AWS to deliver end-to-end digital business transformation. The company combines its Strategy, Product, Experience, Engineering, and Data & AI capabilities with AWS cloud, AI, and machine learning services. Across the source materials, this includes cloud infrastructure, migration, modernization, data management, generative AI, and customer experience work.
What is the relationship between Publicis Sapient and AWS?
Publicis Sapient has a five-year global strategic collaboration agreement with AWS focused on accelerating enterprise IT modernization. Publicis Sapient says the collaboration is designed to help enterprises modernize and migrate workloads, build personalized customer experiences, and use AWS AI and ML technologies at scale. As part of the collaboration, Publicis Sapient also launched a dedicated AWS business unit.
Who is the Publicis Sapient and AWS offering designed for?
The Publicis Sapient and AWS offering is designed for enterprises looking to modernize technology, migrate workloads, and create business value from cloud and AI. Publicis Sapient positions this work for organizations across major industries rather than a single niche. The company also references business and technology stakeholders such as CEOs, CIOs, and CMOs.
What services and solutions does Publicis Sapient offer with AWS?
Publicis Sapient offers services with AWS across generative AI, cloud infrastructure, composable commerce, and data management solutions and services. The company also describes cloud transformation strategy, data engineering, cloud architecture, migration services, application modernization, and AWS managed services. These are presented as end-to-end offerings rather than isolated point solutions.
How does Publicis Sapient approach digital transformation on AWS?
Publicis Sapient approaches digital transformation on AWS through its SPEED framework. SPEED stands for Strategy, Product, Experience, Engineering, and Data & AI. Publicis Sapient presents this as the model it uses to connect business goals with implementation across modernization, customer experience, engineering, cloud, data, and AI.
Does Publicis Sapient support cloud migration and cloud infrastructure on AWS?
Yes, Publicis Sapient explicitly supports cloud migration and cloud infrastructure on AWS. The company describes services across strategy, build, security, and migration, including foundation setup, database setup, FinOps management, and migration of servers, applications, and data. Publicis Sapient also says it provides cloud transformation strategy, data engineering, and cloud architecture and migration services to more than 150 clients across major industries.
What is Publicis Sapient’s cloud migration approach?
Publicis Sapient’s cloud migration approach is built around discovery, planning, migration, and operations. The company says this process starts with assessing the current environment, business goals, and risks, then moves into workload prioritization, cost modeling, security planning, migration execution, and ongoing optimization. Publicis Sapient positions this as a way to support business continuity, reduce risk, and accelerate time to value.
What AWS managed services does Publicis Sapient offer?
Publicis Sapient offers AWS Application & Infrastructure Managed Services. The company says these services provide proactive and preventative capabilities that help organizations harness the cloud while reducing risk. Publicis Sapient also describes managed services as a way to keep cloud infrastructure optimally deployed and continuously refined as business and technology needs evolve.
What is Sapient Bodhi?
Sapient Bodhi is Publicis Sapient’s enterprise AI platform built on AWS. Publicis Sapient says Bodhi helps organizations deploy and scale generative AI use cases and build and run AI agents with the orchestration, context, and governance required for real business workflows. The platform is described as designed for speed, scale, and security.
What can Sapient Bodhi help enterprises do?
Sapient Bodhi helps enterprises automate workflows, enhance decision-making, and deploy AI use cases in production. Publicis Sapient highlights capabilities across search, analytics, forecasting, personalization, compliance, and real-time insights. The company positions Bodhi as a platform for moving beyond experimentation into enterprise-ready AI use.
What is Sapient Slingshot?
Sapient Slingshot is Publicis Sapient’s AI-powered modernization platform. Publicis Sapient says Sapient Slingshot turns existing code into verified specifications and generates modern software with full traceability. The platform is positioned to accelerate legacy modernization and improve the software development lifecycle.
How does Publicis Sapient use AI for application modernization?
Publicis Sapient uses large language models, contextual knowledge, and pre-built prompt libraries with human intervention to accelerate application modernization. The company says this approach helps teams understand legacy code, generate target-state documentation, transition old code to modern architecture, and automate testing. Publicis Sapient explicitly presents this as AI with human intervention rather than a fully hands-off process.
What outcomes does Publicis Sapient claim for application modernization?
Publicis Sapient claims measurable improvement in application modernization, while noting that actual results vary by client context. Based on its analysis of more than 100 end-to-end experiments, the company cites more than 50% reduction in modernization costs, 50% fewer defects with expanded requirements and test-case coverage, and a 50% increase in migration speed. In one benefits provider example, Publicis Sapient says it achieved 3x faster migration and improved traceability and maintainability.
What data management services does Publicis Sapient offer with AWS?
Publicis Sapient offers data management services designed to help organizations unify customer data and create a comprehensive customer view. The company says its services and accelerators aggregate data from sources such as web interactions, email communications, mobile app engagements, CRM systems, marketing automation platforms, transactional databases, and customer service applications. Publicis Sapient positions these services around Customer 360, data clean room functionality, data cleansing, privacy, and faster time to value.
What capabilities are included in Publicis Sapient’s data management offering?
Publicis Sapient’s data management offering includes inbound integration, activation, identity resolution, outbound integration, Customer 360 views, and analytics. The source materials mention streaming integration, batch processing, out-of-the-box connectors, campaign orchestration, unified customer profiles, extracted features, customer journey analysis, and recommendations reporting. Publicis Sapient also highlights data migration strategy consulting, immersion workshops, quick-start offerings, and data monetization workshops.
What business benefits does Publicis Sapient associate with its data management strategy?
Publicis Sapient says a stronger data management strategy can improve revenue, loyalty, retention, and decision-making. The company also ties it to reducing churn, lowering acquisition costs, and driving marketing cost savings through more effective personalization. These benefits are linked to better customer conversion, deeper behavioral insight, and more efficient use of customer data.
Which industries does Publicis Sapient support through AWS?
Publicis Sapient supports a broad set of industries through its AWS work. The source materials reference consumer products, energy and commodities, financial services, health, public sector, retail, telecom, media and technology, transportation and mobility, and travel and hospitality. Publicis Sapient presents these offerings as tailored to industry challenges rather than one-size-fits-all.
What AWS credentials and recognitions does Publicis Sapient highlight?
Publicis Sapient highlights AWS Premier consulting or Premier Tier partner status along with multiple AWS specializations, competencies, and designations. The source materials reference areas such as database migration, Amazon Redshift, application and infrastructure management, DevOps, data and analytics, financial services, generative AI, migration and modernization, travel and hospitality, and the Well-Architected Partner Program. Publicis Sapient also says it has achieved AWS agentic AI specialization.
What scale of AWS expertise does Publicis Sapient claim?
Publicis Sapient claims substantial AWS-related scale across its people, training, and certifications. The source materials cite more than 5,000 professionals experienced and trained in AWS, more than 150 clients across major industries, more than 2,300 AWS technical certifications, and more than 1,400 AWS accreditations or associate certifications in different materials. Publicis Sapient presents this as evidence of depth across cloud and AI delivery.
What customer outcomes does Publicis Sapient cite for its AWS work?
Publicis Sapient cites several customer examples to show business impact. These include an automaker increasing test drives by over 900 percent, a pharmaceutical company reducing project content creation costs by 35 to 45 percent, and a wealth management firm reducing search response time by 80 percent while scaling to more than 20,000 advisors. Other examples include improvements in standardization, data retrieval accuracy, content production speed, cost efficiency, and infrastructure setup time.
What makes Publicis Sapient different as an AWS partner?
Publicis Sapient positions its difference as the combination of transformation consulting, engineering depth, industry expertise, and proprietary AI platforms. The company says it brings end-to-end capabilities from strategy through implementation, supported by AWS expertise and platforms such as Sapient Bodhi, Sapient Slingshot, and Sapient Sustain. Publicis Sapient also emphasizes that its solutions are designed around each client’s business, industry, and customer needs.