PUBLISHED DATE: 2022-12-18 22:13:44

With our proven and repeatable approach to building digital banks, we’re helping clients across the Middle East and North Africa discover new areas of business growth and innovative new customer experiences. Our approach is centered on creating a flexible, data-centric platform and organization, connecting to a rich ecosystem of fintech partners to deliver rapid value.

“It’s interesting, when you look at examples to say, ‘but did they make it real?’ With Publicis Sapient ... we have taken a dream and made it real.”
Chief Technology Officer , Anglo-Gulf Trade Bank

With our deep understanding of the local financial system, we work closely with leading banks, regulators, tech partners and fintechs to build next-generation financial services.

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We bring our full capabilities across strategy, human-centred design, operations, engineering and data science to create and deliver disruptive innovation–in a matter of months. Around the world, we’re building new propositions and new businesses that shift the basis of competition and create new sources of growth and prosperity.

We combine strategic thinking with a proven and repeatable approach to digital transformation

• Strategy & Consulting
  Fusing business strategy with experience and engineering to accelerate growth and effectiveness
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• Customer Experience & Design
  Impactful brands, products and services used by millions of people every day
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• Technology & Engineering
  Build platforms that create new opportunities and accelerate business value
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• Enterprise Platforms
  Identify the best what, when, where and how for your audience
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• Data & Artificial Intelligence
  Intelligence that drives value for your business
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• Product Management
  Transform how you create new, customer- centric digital products
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David Murphy
Financial Services Lead – EMEA & APAC
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James Whitaker
Director Business Development - MENA
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Bassel Kakish
CEO for Publicis Groupe, Middle East & Turkey
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Relevant Links

• Building the future of banking in the Middle East & North Africa
• Cloud and Core Modernization for MENA Financial Institutions: Accelerating Transformation with AWS and Publicis Sapient
• L’avenir de la banque digitale en Europe : Opportunités, défis et leviers de transformation (Europe)
• AI-Driven Personalization in MENA Banking: Unlocking Hyper-Personalized Customer Journeys
• La Banca Digital en América Latina: Oportunidades, Desafíos y el Camino hacia la Transformación (LATAM)