The financial services sector is undergoing a profound transformation. Banks, insurers, and asset managers are reimagining their business models to meet rapidly evolving customer expectations, regulatory demands, and the competitive pressures of a digital-first world. At the heart of this transformation is the drive to deliver seamless, engaging, and secure experiences that customers cannot live without—while building the agility to adapt to whatever comes next.
For over 30 years, Publicis Sapient has been at the forefront of this evolution, partnering with more than 100 financial services clients worldwide. Our approach is rooted in a deep understanding of the sector’s unique challenges and opportunities, and a proven ability to deliver innovation at speed and scale.
Customer needs in financial services are changing faster than ever. Today’s clients expect personalized, always-on digital experiences—whether they’re opening a bank account, managing investments, or filing an insurance claim. To stay relevant, financial institutions must break down silos, connect with the right technology partners, and deliver end-to-end digital journeys that transform lives, not just transactions.
Publicis Sapient’s customer-centric approach to digital transformation helps financial organizations:
Our legacy of innovation is built on helping clients lead, not follow. From launching the first online banks and cardless ATMs to enabling fully digital trade banks, Publicis Sapient has consistently delivered industry-defining capabilities. We understand that being first to market with new digital solutions is not just about technology—it’s about reimagining what’s possible for customers and the business.
Banks are under pressure to deliver frictionless digital experiences while maintaining trust and compliance. We help banks modernize their core platforms, harness the power of data, and create customer journeys that drive loyalty and growth.
Insurers must adapt to new risk landscapes and customer behaviors. Our solutions enable insurers to digitize claims, personalize products, and streamline operations, making it easier to respond to customer needs and regulatory changes.
Investors expect transparency, control, and personalized advice. We help asset managers and wealth advisors create seamless digital platforms that empower clients and unlock new opportunities for engagement and growth.
Transformation in financial services requires more than technology—it demands the right ecosystem of partners. Publicis Sapient brings together leading fintechs, cloud providers, and software vendors to create tailored solutions for every client. Our 40+ partnerships with best-of-breed technology companies ensure that our clients benefit from the latest innovations in AI, cloud, and data platforms.
Data is the lifeblood of digital transformation. Yet, many financial institutions struggle to make their data actionable and accessible across the organization. Publicis Sapient helps clients build the platforms and capabilities needed to:
Our holistic approach ensures that technology investments translate into measurable business value—whether that’s new revenue streams, improved customer satisfaction, or enhanced regulatory compliance.
Our work in financial services has earned us recognition from leading industry analysts and clients alike. We are proud to be named a leader in data modernization, AI, and digital transformation services, and to have received outstanding client ratings for our customer experience and CRM implementations.
The future of financial services belongs to those who can adapt, innovate, and put the customer at the center of everything they do. Whether you’re looking to modernize your core systems, launch new digital products, or build a data-driven organization, Publicis Sapient is your partner for what’s next.
Connect with our financial services experts to start your transformation journey today.