Accelerating AI-Driven Digital Transformation: Publicis Sapient’s Strategic Partnerships with AWS and Google Cloud
In today’s rapidly evolving digital landscape, enterprises face mounting pressure to modernize IT, harness the power of artificial intelligence, and deliver personalized experiences at scale. Publicis Sapient stands at the forefront of this transformation, leveraging deep, strategic partnerships with Amazon Web Services (AWS) and Google Cloud to help clients unlock the full potential of generative AI and cloud technologies. Through dedicated business units, joint solutions, and a proven track record of client success, Publicis Sapient is accelerating the journey to AI-driven digital business transformation across industries.
Deep Alliances for Enterprise Impact
Publicis Sapient’s approach to digital business transformation is rooted in its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI. By combining these strengths with the advanced technologies of AWS and Google Cloud, Publicis Sapient delivers end-to-end solutions that drive measurable business outcomes.
AWS: Powering IT Modernization and Generative AI at Scale
Publicis Sapient’s five-year global strategic collaboration agreement with AWS is designed to accelerate enterprise IT modernization and cloud migration. This partnership brings together Publicis Sapient’s delivery expertise and AWS’s advanced AI and machine learning services to help clients modernize legacy workloads, automate software development lifecycles, and build highly personalized customer experiences.
Key elements of the AWS partnership include:
- Dedicated AWS Business Unit: Publicis Sapient has established a specialized AWS business unit, investing in talent across business development, engineering, data, and AI. This unit is focused on developing scalable, industry-specific solutions and upskilling teams on AWS’s latest AI/ML technologies.
- Joint Solutions: Clients benefit from access to enterprise-ready platforms such as Bodhi—an AI/ML platform built on AWS that leverages Amazon SageMaker and Amazon Bedrock for scalable, secure, and responsible AI deployments. Sapient Slingshot, another AI-powered platform, accelerates legacy modernization and software development.
- Real-World Outcomes:
- A global automaker partnered with Publicis Sapient to build a digital showroom on AWS, consolidating data from 190 markets and 105 countries. The platform’s AI-driven insights increased test drives by over 900% and improved conversion rates.
- A leading pharmaceutical company used AskBodhi on AWS to automate the creation of localized marketing content, reducing project costs by 35-45% and dramatically speeding time to market.
- For a major wealth management firm, Publicis Sapient migrated a contextual search platform to AWS, reducing search response times by 80% and earning a 90%+ satisfaction rate among advisors.
These examples underscore how the AWS partnership enables clients to harness generative AI for both operational efficiency and customer engagement, all while maintaining enterprise-grade security and scalability.
Google Cloud: Scaling Generative AI and Industry Innovation
Publicis Sapient’s global partnership with Google Cloud further expands its ability to deliver AI-driven transformation. By creating a dedicated Google Cloud business unit and a new Center of Excellence, Publicis Sapient is helping enterprises rapidly adopt generative AI and modernize their technology stacks.
Highlights of the Google Cloud partnership include:
- Dedicated Google Cloud Business Unit: This unit brings together experts trained on the latest generative AI technologies, ensuring clients receive tailored solutions that address their unique industry challenges.
- Joint Go-to-Market and Solution Development: Publicis Sapient and Google Cloud are closely aligning sales, marketing, and engineering teams to deliver new generative AI solutions for marketing, sales, and operational modernization. Proprietary AI tools and Google’s Gemini models are used to build solutions that drive efficiency and growth.
- Client Success Stories:
- In the banking sector, Publicis Sapient and Google Cloud are working with a major bank to modernize infrastructure and enhance the software development lifecycle using generative AI, targeting up to 40% efficiency gains. The solution is tailored to meet stringent risk and compliance requirements.
- Enhanced Offerings: The partnership strengthens Publicis Sapient’s capabilities in legacy and application modernization, data analytics, cloud migration, and AI-powered marketing solutions such as Retail Media Networks and Customer Data Platforms.
A Foundation of Engineering Excellence and Industry Recognition
Publicis Sapient’s ability to deliver on the promise of AI-driven transformation is underpinned by its world-class engineering talent and recognized leadership in cloud professional services. The company’s global delivery model, deep industry knowledge, and commitment to continuous innovation have earned it recognition as a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment. Clients consistently cite Publicis Sapient’s high-quality personnel and breadth of industry experience as key differentiators.
Why Publicis Sapient?
- End-to-End Transformation: From strategy and engineering to data and AI, Publicis Sapient partners with clients at every stage of their digital journey.
- Proven AI and Cloud Expertise: Dedicated business units for AWS and Google Cloud ensure clients benefit from the latest advancements in generative AI, cloud migration, and application modernization.
- Industry-Specific Solutions: Jointly developed tools and accelerators address the unique needs of sectors such as automotive, financial services, healthcare, and retail.
- Measurable Business Impact: Real-world client outcomes demonstrate the ability to drive growth, efficiency, and customer loyalty at scale.
Accelerate Your AI-Driven Transformation
As organizations seek to stay ahead in the age of AI, Publicis Sapient’s strategic partnerships with AWS and Google Cloud provide the foundation for rapid, secure, and scalable digital transformation. By combining deep technology expertise with industry insight and a relentless focus on client outcomes, Publicis Sapient empowers enterprises to reimagine what’s possible—and realize the full value of AI-driven innovation.
To learn more about how Publicis Sapient’s partnerships with AWS and Google Cloud can accelerate your digital transformation, visit publicissapient.com/partnerships/aws and publicissapient.com/partnerships/google-cloud.