In today’s rapidly evolving retail landscape, the ability to adapt, innovate, and deliver seamless customer experiences is more critical than ever. Retailers face mounting pressure to modernize legacy systems, harness the power of data and AI, and create agile, scalable platforms that can keep pace with shifting consumer expectations. Publicis Sapient stands at the forefront of this transformation, leveraging deep engineering and product expertise to help retailers reimagine their businesses for a digital-first world.
Publicis Sapient’s commitment to retail innovation has been recognized by leading industry analysts. The company has been named a Leader in the IDC MarketScape: Worldwide Professional Services for Retailers 2024 Vendor Assessment, as well as in the IDC MarketScape for Retail Commerce Platform Service Providers and Retail Point of Sale Service Providers. These accolades reflect Publicis Sapient’s ability to deliver transformative solutions that drive growth, efficiency, and customer-centricity for retailers across the globe.
At the heart of this success is a unique blend of industry knowledge and technical excellence. Publicis Sapient’s SPEED methodology—encompassing Strategy, Product, Experience, Engineering, and Data & AI—enables retailers to address their most pressing challenges holistically, from business model innovation to technology modernization and experience design.
The SPEED framework is central to Publicis Sapient’s approach to engineering transformation in retail:
This integrated approach ensures that retailers are not just keeping up with change, but leading it—transforming their operations, customer engagement, and business outcomes.
Retailers often grapple with complex, siloed legacy systems that hinder innovation and slow time-to-market. Publicis Sapient’s engineering transformation services are designed to break down these barriers, enabling retailers to:
Publicis Sapient’s expertise in these areas is underscored by its membership in the MACH Alliance and its track record of powering a significant share of North American online retail revenue through platforms it has designed, built, or supported.
Cloud transformation is a cornerstone of modern retail engineering. Publicis Sapient’s leadership in cloud professional services has been recognized by the IDC MarketScape, highlighting the company’s breadth of cloud lifecycle expertise and next-generation tools. Strategic partnerships with leading cloud providers—including AWS and Google Cloud—enable Publicis Sapient to deliver:
These capabilities empower retailers to harness their data, deploy intelligent automation, and deliver the hyper-personalized experiences that today’s consumers expect.
Publicis Sapient’s engineering transformation is underpinned by a global delivery model and a culture of continuous improvement. With a distributed network of talent hubs—including significant investments in India and Europe—the company brings together world-class engineering talent and agile delivery practices to ensure speed, quality, and innovation at scale.
The acquisition of leading software engineering firms and the expansion of global capability centers have further strengthened Publicis Sapient’s ability to deliver complex, high-impact retail transformation projects. This global reach, combined with deep local expertise, enables the company to support retailers wherever they operate, adapting solutions to regional market dynamics and consumer behaviors.
Publicis Sapient’s engineering transformation approach has delivered measurable results for some of the world’s leading retailers. By modernizing commerce platforms, implementing agile engineering practices, and leveraging cloud and AI technologies, clients have achieved:
As the retail industry continues to evolve, engineering transformation will remain a critical enabler of growth and differentiation. Publicis Sapient’s recognized leadership, proven SPEED methodology, and commitment to innovation position it as the partner of choice for retailers seeking to modernize their platforms and deliver exceptional customer experiences.
By combining strategic vision, product excellence, and world-class engineering, Publicis Sapient empowers retailers to not only meet the demands of today’s digital economy but to shape the future of retail itself.