India has rapidly emerged as the global capital for Global Capability Centers (GCCs), with over 1,700 centers contributing more than 1% of the country’s GDP and projections indicating this number will double by 2030. As the expectations for GCCs shift from operational support to strategic value creation, Publicis Sapient is at the forefront of helping enterprises worldwide establish, scale, and transform their GCCs in India into true engines of innovation and growth.
India’s scale, deep talent pool, and digital ambition make it the ideal environment for GCCs to thrive. Publicis Sapient recognizes this unique opportunity and has made India its largest talent market, investing in both established technology hubs and emerging cities such as Coimbatore, Madurai, Pune, and Hyderabad. This distributed approach ensures access to the brightest minds across the country, supporting clients with world-class engineering, data, and digital expertise wherever talent resides.
Publicis Sapient’s transformation of GCCs is anchored in its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI. This holistic approach enables organizations to:
This model ensures that GCCs are not just cost centers, but strategic partners driving transformation, agility, and measurable business impact.
Publicis Sapient’s commitment to India is reflected in its aggressive hiring and talent development strategies. By investing in new ways of working, including remote and flexible models, the company taps into a diverse and growing technology workforce. This approach is complemented by a culture of curiosity, continuous learning, and a focus on building high-performing, cross-functional teams that deliver at scale.
At the heart of Publicis Sapient’s GCC transformation is a relentless focus on engineering excellence. The company’s leadership, including global heads with experience at technology giants like Amazon and Tesco, drives the adoption of agile engineering models, modern product development practices, and breakthrough technologies. Publicis Sapient’s engineering teams in India are pivotal in delivering digital business transformation for clients, from re-architecting global platforms to launching new digital products and services.
Publicis Sapient’s GCCs in India are empowered by advanced AI, data, and cloud capabilities. Through strategic partnerships with leading technology providers such as Amazon Web Services and Google Cloud, Publicis Sapient brings cutting-edge generative AI, machine learning, and cloud engineering solutions to its clients. These partnerships enable GCCs to accelerate IT modernization, automate processes, and deliver personalized customer experiences at scale.
The acquisition of Publicis Sapient AI Labs further strengthens the company’s ability to deliver innovative AI solutions, from natural language processing to computer vision and autonomous systems. This deep bench of data science and AI talent in India ensures that GCCs are equipped to lead in the era of intelligent automation and data-driven decision-making.
Publicis Sapient’s approach has delivered measurable results for clients across industries. For example, by leveraging its SPEED capabilities and cloud partnerships, the company has helped global automakers consolidate and analyze data from hundreds of markets, leading to dramatic increases in customer engagement and conversion. In the pharmaceutical sector, AI-driven solutions have reduced content creation costs by up to 45%. In financial services, cloud migration and AI-powered search have improved advisor productivity and client satisfaction.
As global enterprises recalibrate their operating models for speed, scale, and resilience, Publicis Sapient ensures that GCCs in India are built for the future. The company’s agile, data-driven approach, combined with a strong focus on compliance and security, enables clients to confidently scale their operations and unlock new sources of value.
With India’s GCC ecosystem poised for its next big leap, Publicis Sapient is committed to being the partner of choice for enterprises seeking to transform their GCCs into innovation-driven value centers. By combining deep digital expertise, a transformative mindset, and a relentless focus on talent and technology, Publicis Sapient is helping organizations worldwide realize the full potential of their GCCs in India—turning them into true engines of innovation, agility, and growth.