The transportation and mobility sector is in the midst of a profound transformation, powered by artificial intelligence (AI), data-driven strategies, and the relentless evolution of customer expectations. As the industry navigates the challenges of electrification, the rise of new mobility services, and the demand for seamless digital experiences, AI is emerging as the catalyst for operational efficiency, customer loyalty, and entirely new business models.
Automakers and mobility providers are no longer just selling vehicles—they are becoming orchestrators of digital ecosystems. The car is now a connected platform, delivering services that extend far beyond transportation. This shift is driven by:
Publicis Sapient is at the forefront of this transformation, integrating its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—into every engagement. This holistic approach ensures that transformation is not just technological, but also strategic and human-centered.
AI-powered predictive maintenance is revolutionizing how vehicles are serviced and maintained. By analyzing real-time data from connected vehicles, AI platforms can anticipate component failures, recommend proactive service, and minimize unexpected breakdowns. This not only enhances vehicle safety and reliability but also reduces costs for both owners and fleet managers. Publicis Sapient’s Connected Car solution exemplifies this approach, helping clients move from reactive to predictive operations and unlocking new value across the automotive lifecycle.
Today’s consumers expect experiences tailored to their unique preferences and behaviors. AI and advanced data platforms enable mobility providers to deliver 1:1 engagement at scale—whether through personalized marketing, dynamic pricing, or real-time service recommendations. By leveraging unified customer data, organizations can orchestrate journeys that feel intuitive and relevant, driving loyalty and lifetime value. Publicis Sapient’s expertise in customer data platforms (CDPs) and journey orchestration empowers brands to break down silos and deliver unified, scalable personalization across all touchpoints.
The connected car is at the heart of the mobility revolution. By integrating vehicles into broader digital ecosystems, automakers can offer services such as in-vehicle commerce, infotainment, and shared mobility. These ecosystems create new revenue streams and foster collaborative networks among OEMs, technology partners, and service providers. Publicis Sapient’s Connected Commerce solutions help clients design and scale these ecosystems, ensuring robust, future-ready platforms that delight customers and drive growth.
A standout example of AI-driven experience transformation is the Renault Plug Inn platform. Developed in partnership with Publicis Sapient, Plug Inn is a peer-to-peer network that connects EV drivers across France to a vast network of home and business charging stations. By leveraging AI and experience design, Plug Inn not only solves a critical infrastructure challenge but also creates a new ecosystem of value for drivers, hosts, and the broader mobility community. This award-winning platform demonstrates how AI and human-centered design can unlock new business models and foster sustainable mobility.
Publicis Sapient’s engineering leadership ensures that solutions are robust, scalable, and tailored to the unique needs of transportation and mobility clients. Strategic partnerships with technology leaders such as Amazon Web Services and Google Cloud empower clients to accelerate IT modernization, automate processes, and deliver personalized experiences at scale. For example, by consolidating and analyzing online car shopping data from over 100 countries, Publicis Sapient enabled an automaker to achieve a 900% increase in test drives and improved conversion rates.
As the transportation and mobility sector accelerates toward an AI-powered future, the need for partners who can deliver both innovation and operational excellence has never been greater. Publicis Sapient’s blend of visionary leadership, deep industry expertise, and proven SPEED capabilities positions it as a trusted advisor for organizations seeking to:
The future of transportation and mobility is being shaped today—by those who harness the power of AI to create value for people, businesses, and society. Publicis Sapient is proud to lead this transformation, helping clients move from imagination to realization in the age of digital mobility.
Ready to transform your transportation or mobility business? Connect with Publicis Sapient’s experts to start your journey toward AI-driven experience excellence.