In the highly regulated and rapidly evolving world of healthcare and life sciences, organizations face mounting pressure to deliver personalized patient experiences, ensure compliance with complex regulations, and expand their global reach—all while managing costs and accelerating time to market. Generative AI, powered by Amazon Web Services (AWS) and implemented by Publicis Sapient, is transforming how healthcare and life sciences organizations meet these challenges, unlocking new levels of efficiency, innovation, and patient engagement.
Generative AI leverages advanced machine learning models to create new content, automate complex processes, and deliver hyper-personalized experiences. When combined with AWS’s secure, scalable, and compliant cloud infrastructure, generative AI becomes a catalyst for digital transformation across the healthcare and life sciences value chain. Publicis Sapient, recognized for its AWS Generative AI Competency, brings deep industry expertise and proven frameworks to help organizations realize the full potential of this technology.
Healthcare and life sciences organizations often operate across multiple geographies, requiring the rapid creation and localization of marketing materials to comply with local regulations and cultural nuances. Publicis Sapient’s generative AI solutions, such as AskBodhi on AWS, automate the generation of localized collateral—including banner images, translations, and digital assets. This not only ensures brand consistency and regulatory compliance but also reduces content creation costs by up to 45% and dramatically accelerates time to market, enabling organizations to support international expansion with agility.
Regulatory compliance is a cornerstone of healthcare and life sciences, with organizations required to produce, update, and manage vast amounts of documentation. Generative AI automates the drafting, summarization, and validation of regulatory documents, reducing manual effort and minimizing the risk of errors. By leveraging AWS’s enterprise-grade security and compliance features, Publicis Sapient ensures that sensitive data is protected and that all documentation processes adhere to the highest standards of privacy and governance.
Today’s patients expect tailored, timely, and relevant communications throughout their healthcare journey. Generative AI enables organizations to deliver personalized messages, educational content, and reminders at scale—improving patient engagement, adherence, and satisfaction. By integrating data from multiple sources and leveraging AWS’s robust analytics capabilities, Publicis Sapient helps healthcare providers and life sciences companies create unified, 360-degree patient profiles that drive more meaningful interactions and better health outcomes.
The impact of generative AI in healthcare and life sciences is tangible and measurable:
Publicis Sapient’s leadership in generative AI and digital business transformation is built on a foundation of:
As healthcare and life sciences organizations navigate increasing complexity and global competition, generative AI—powered by AWS and delivered by Publicis Sapient—offers a proven path to innovation, efficiency, and growth. Whether your organization is seeking to automate content creation, streamline regulatory processes, or deliver next-generation patient experiences, Publicis Sapient is your partner for end-to-end digital transformation in the age of AI.
Ready to accelerate your healthcare and life sciences transformation? Connect with Publicis Sapient to explore how AWS-powered generative AI solutions can help you achieve your vision for the future of healthcare—personalized, compliant, and globally connected.