In highly regulated sectors such as financial services, healthcare, and life sciences, the promise of generative AI is transformative—but so are the challenges. Strict regulatory frameworks, heightened security requirements, and the imperative for data privacy can make the adoption of generative AI seem daunting. Yet, with the right ecosystem, these barriers become opportunities for innovation, efficiency, and competitive advantage. Publicis Sapient, in partnership with Amazon Web Services (AWS), is uniquely positioned to help organizations in regulated industries harness the full potential of generative AI while maintaining the highest standards of compliance, security, and ethical governance.
Generative AI is not just a tool—it is an ecosystem that must be thoughtfully architected to unlock its full value. At the core of Publicis Sapient’s approach is a holistic framework that integrates clients, technology, consumers, and ethics. By leveraging AWS’s robust cloud infrastructure and advanced AI services such as Amazon Bedrock and SageMaker, organizations can:
Regulated industries are custodians of sensitive data—be it financial records, patient health information, or proprietary research. Publicis Sapient’s AWS-powered solutions are designed with security and privacy at the forefront. Features include:
Navigating complex regulatory landscapes is a core competency. Publicis Sapient’s approach embeds compliance into every stage of the AI lifecycle:
Many regulated organizations are burdened by legacy systems that hinder agility and innovation. Publicis Sapient accelerates modernization by:
A leading pharmaceutical company partnered with Publicis Sapient to transform its content creation process. By deploying proprietary generative AI tools on AWS, the company automated the generation of personalized marketing and medical content, including localized banners and PowerPoint summaries of medical publications. The results:
For a major wealth management firm, Publicis Sapient migrated a contextual search platform to AWS, enhancing the user experience for advisors. The new AI-driven solution reduced search response times by 80% and achieved a 90%+ satisfaction rating, all while maintaining strict compliance and data security standards. In another instance, generative AI was used to automate document processing and streamline customer support, resulting in tens of millions in process efficiency savings.
In the MENA region, Publicis Sapient helped launch a digital-native bank focused on SMEs. Leveraging generative AI and cloud-native platforms, the bank onboarded 45,000 SMEs in its first year, reducing onboarding time to under 45 minutes and unlocking new revenue streams—all within a secure, compliant framework.
Generative AI enables regulated organizations to deliver hyper-personalized experiences—whether it’s tailored financial advice or patient-specific healthcare content. Publicis Sapient’s SPEED framework (Strategy, Product, Experience, Engineering, Data & AI) ensures that every solution is:
Generative AI is redefining what’s possible in regulated industries. With Publicis Sapient and AWS, you can modernize legacy systems, automate compliance-heavy processes, and deliver hyper-personalized experiences—all while maintaining the highest standards of security, privacy, and ethical governance. Connect with our experts to explore how a generative AI ecosystem can help your organization lead in the digital future.