Accelerating AI-Driven Transformation with Cloud Partnerships: AWS and Google Cloud in Action
In today’s digital economy, the convergence of artificial intelligence (AI) and cloud computing is reshaping how organizations innovate, compete, and deliver value. At Publicis Sapient, we are at the forefront of this transformation, leveraging deep, strategic partnerships with Amazon Web Services (AWS) and Google Cloud to help clients rapidly scale generative AI solutions across industries. Our approach is rooted in engineering excellence, industry expertise, and a relentless focus on measurable business outcomes.
The Power of Cloud-Native AI
Generative AI, powered by advanced machine learning and large language models, is unlocking new possibilities for enterprises—from hyper-personalized customer experiences to intelligent process automation and accelerated product development. However, realizing the full potential of AI requires robust, secure, and scalable cloud infrastructure. This is where our alliances with AWS and Google Cloud become a true differentiator.
Why Cloud-Native AI?
- Scalability: Cloud platforms enable organizations to deploy AI solutions at scale, supporting everything from rapid prototyping to global rollouts without the constraints of legacy infrastructure.
- Security and Compliance: AWS and Google Cloud offer enterprise-grade security, data privacy, and compliance frameworks—critical for industries with stringent regulatory requirements.
- Accelerated Time-to-Market: Cloud-native tools and managed services streamline the development, testing, and deployment of AI models, reducing time-to-market for new products and services.
- Cost Efficiency: Pay-as-you-go models and automated resource management ensure that organizations can innovate without incurring unnecessary costs.
AWS: Driving Modernization and Generative AI at Scale
Publicis Sapient’s five-year global strategic collaboration with AWS is designed to accelerate IT modernization and cloud migration for enterprises. Our dedicated AWS business unit brings together experts in business development, engineering, data, and AI to deliver industry-specific solutions powered by AWS’s advanced AI and machine learning services.
Key Highlights:
- AWS Generative AI Competency: Our recognition as an AWS Generative AI Competency Partner underscores our expertise in deploying solutions using Amazon Bedrock, SageMaker JumpStart, and Amazon Q.
- Proprietary Platforms: Tools like Bodhi (an AI/ML platform built on AWS) and Sapient Slingshot accelerate legacy modernization, automate software development lifecycles, and enable secure, responsible AI deployments.
- Real-World Impact:
- A global automaker partnered with Publicis Sapient to build a digital showroom on AWS, consolidating data from 190 markets and 105 countries. The result: a 900% increase in test drives and significantly improved conversion rates.
- For a leading pharmaceutical company, our AskBodhi solution on AWS automated the creation of localized marketing content, reducing project costs by up to 45% and dramatically speeding time to market.
- In financial services, we migrated a contextual search platform to AWS for a major wealth management firm, reducing search response times by 80% and earning a 90%+ satisfaction rate among advisors.
Google Cloud: Scaling Generative AI and Industry Innovation
Our global partnership with Google Cloud further expands our ability to deliver AI-driven transformation. Through a dedicated Google Cloud business unit and Center of Excellence, we help enterprises plan, deploy, and manage generative AI projects at scale.
Key Highlights:
- Dedicated Google Cloud Business Unit: Our experts are trained on the latest generative AI technologies, ensuring clients receive tailored solutions for their unique industry challenges.
- Joint Solution Development: We align sales, marketing, and engineering teams to deliver new generative AI solutions for marketing, sales, and operational modernization, leveraging Google’s Gemini models and proprietary tools.
- Client Success:
- In banking, we partnered with Google Cloud to modernize a major bank’s infrastructure and enhance the software development lifecycle using generative AI, targeting up to 40% efficiency gains while meeting complex regulatory requirements.
- In consumer goods, our AI-driven meal reveal app for a global CPG client generated new subscription revenue streams and engaged tens of thousands of users.
Industry-Specific Solutions and Measurable Outcomes
Our cloud and generative AI capabilities are tailored to address the unique needs of diverse industries:
- Automotive: From digital showrooms to peer-to-peer EV charging networks, our AI-powered platforms on AWS and Google Cloud turn data into actionable insights, driving customer engagement and new ecosystem value.
- Retail & Consumer Goods: We enable brands to create dynamic marketing content, optimize supply chains, and deliver personalized customer experiences at scale. AI-powered media network accelerators help retailers monetize first-party data and unlock new revenue streams.
- Financial Services: Our solutions modernize legacy systems, automate document processing, and empower advisors with real-time, AI-driven insights—all while maintaining compliance and security.
- Healthcare & Life Sciences: We deploy scalable generative AI solutions for personalized marketing, content localization, and efficient repurposing of digital assets, reducing costs and accelerating international expansion.
Why Publicis Sapient?
- Integrated SPEED Capabilities: Our Strategy, Product, Experience, Engineering, and Data & AI teams work seamlessly to deliver end-to-end transformation.
- Proven Platforms: Proprietary tools like Sapient Slingshot and Bodhi accelerate software development and AI implementation across any major cloud.
- Industry Expertise: Deep knowledge across automotive, financial services, healthcare, retail, and more.
- Outcome-Driven Approach: We focus on delivering measurable business value, from cost savings and efficiency gains to new revenue streams and enhanced customer loyalty.
The Future of Digital Business Transformation
As organizations navigate the complexities of the cloud era, the intersection of generative AI and cloud infrastructure is becoming the engine of industry transformation. Publicis Sapient’s advanced partnerships with AWS and Google Cloud empower our clients to unlock new opportunities, drive innovation, and achieve sustainable growth.
Whether you are looking to modernize your technology stack, launch new AI-powered products, or reimagine customer and employee experiences, Publicis Sapient is your partner for end-to-end digital transformation in the age of cloud and generative AI.
Ready to accelerate your transformation? Connect with us to explore how our cloud and generative AI solutions can help your organization lead in the digital future.