AI-Driven Experience Transformation in Regulated Industries: Financial Services and Healthcare
In today’s digital-first world, regulated industries such as financial services and healthcare face a unique dual mandate: deliver innovative, personalized experiences while maintaining the highest standards of compliance, data privacy, and security. At Publicis Sapient, we understand that artificial intelligence (AI) is not just a technological upgrade—it’s a catalyst for responsible, scalable transformation. Our AI solutions are purpose-built to help organizations in these sectors navigate complexity, unlock new value, and build trust with every interaction.
The Challenge: Innovation Within Regulation
Financial services and healthcare organizations operate in environments defined by stringent regulatory frameworks, evolving compliance requirements, and heightened scrutiny around data usage. The stakes are high: a single misstep can result in reputational damage, regulatory penalties, or loss of customer trust. Yet, the demand for seamless digital experiences, operational efficiency, and personalized engagement has never been greater.
Publicis Sapient’s approach is rooted in a deep understanding of these sector-specific challenges. We partner with clients to design and implement AI solutions that not only drive business outcomes but also embed compliance, transparency, and ethical governance at every stage.
Responsible AI: Built for Compliance and Trust
Our SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every AI initiative is grounded in strategic vision, robust engineering, and a relentless focus on regulatory alignment. We help clients:
- Qualify high-value AI opportunities that align with business goals and regulatory requirements.
- Assess data and AI readiness, ensuring that data governance, privacy, and security are foundational.
- Implement AI solutions that are transparent, auditable, and designed to meet industry-specific compliance standards.
- Establish self-sufficient AI operating models, including Centers of Excellence and executive training, to sustain responsible innovation.
Financial Services: Empowering Advisors, Enhancing Compliance
In financial services, the ability to deliver timely, relevant advice and streamline operations is a key differentiator. Publicis Sapient has partnered with leading institutions to:
- Build contextual search and recommendation platforms for wealth management advisors. By ingesting real-time financial data and applying AI-driven algorithms, we enable advisors to provide more accurate, personalized guidance. After migrating these solutions to the cloud, platforms now support over 20,000 advisors, reduce search response time by 80%, and are rated as the favorite feature by more than 90% of users.
- Leverage robotic process automation (RPA) and AI to automate repetitive, rule-based tasks. This not only reduces manual effort and operational risk but also improves compliance by ensuring consistent, auditable processes.
- Modernize legacy systems with AI-powered tools, accelerating code transition, documentation, and automated testing—all while maintaining strict controls over data access and regulatory reporting.
Healthcare: Personalization, Privacy, and Patient-Centricity
Healthcare organizations are under pressure to deliver more personalized, efficient care while safeguarding sensitive patient data. Our AI solutions for healthcare clients include:
- Scalable generative AI platforms for personalized marketing and content localization. For a leading pharmaceutical company, our solution reduced content creation costs by up to 45% and accelerated time to market, all within a framework that ensured compliance with global healthcare regulations.
- AI-driven automation to streamline administrative processes, from patient onboarding to claims management, reducing friction and freeing up staff to focus on patient care.
- Human-centered design that keeps clinicians and patients in the loop, ensuring that AI augments decision-making without compromising empathy or ethical standards.
Industry-Specific Success Stories
- Financial Services: A major wealth management firm partnered with Publicis Sapient to migrate its advisor platform to the cloud, integrating AI-driven search and compliance features. The result: faster, more accurate client service, improved regulatory reporting, and higher advisor satisfaction.
- Healthcare: For a global pharmaceutical leader, we deployed a generative AI solution that automated the creation and localization of marketing collateral. This not only reduced costs and accelerated international expansion but also ensured that all content met rigorous regulatory standards.
Partnerships and Platforms: Scaling Secure, Compliant AI
Our strategic alliances with AWS, Google Cloud, Microsoft, and other technology leaders enable us to deliver AI solutions that are secure, scalable, and tailored to the needs of regulated industries. Proprietary platforms like Sapient Slingshot and Bodhi accelerate software development and AI deployment, while ensuring that data privacy, security, and compliance are never compromised.
Human-Centered, AI-Powered Transformation
What sets Publicis Sapient apart is our commitment to human-centered design. We believe that technology should enhance—not replace—the human element in every interaction. Our AI solutions are designed to keep people in the loop, foster emotional connections, and deliver outcomes that matter. Whether it’s empowering financial advisors, supporting clinicians, or engaging patients, our focus is always on the people at the heart of the experience.
The Future: Responsible, Scalable AI for Regulated Industries
As financial services and healthcare organizations embrace the era of AI, Publicis Sapient is uniquely positioned to guide them from imagination to realization. Our blend of industry expertise, technological prowess, and strategic vision enables clients to build and scale a new generation of digital products and services—securely, responsibly, and with measurable impact.
Ready to explore how AI-driven experience transformation can elevate your business while meeting the highest standards of compliance and trust? Connect with Publicis Sapient’s experts to start your journey.