The Middle East and North Africa (MENA) region is experiencing a rapid digital evolution, with organizations across telecom, energy, and consumer products sectors seeking to modernize operations, enhance customer engagement, and drive sustainable growth. Yet, regional challenges—such as fragmented sales processes, data silos, and complex regulatory environments—often stand in the way of realizing these ambitions. Publicis Sapient, as a leading digital business transformation partner and Platinum Salesforce Partner, is uniquely positioned to help MENA organizations overcome these hurdles and achieve measurable results through Salesforce Sales Cloud.
Organizations in the MENA region frequently contend with legacy systems, manual workflows, and disparate data sources that hinder collaboration and slow decision-making. Publicis Sapient’s approach centers on unifying these fragmented processes, integrating data, and delivering intuitive, scalable solutions tailored to the region’s unique business and regulatory landscape.
A global energy company operating in the region partnered with Publicis Sapient to overhaul its trading operations. Previously, deal approvals were managed through a patchwork of legacy systems, emails, and spreadsheets, putting compliance and efficiency at risk. Through deep-dive discovery workshops and rapid prototyping, Publicis Sapient implemented Salesforce Sales Cloud integrated with MuleSoft, creating a single point of entry for all trading approvals and automating compliance checks.
Results:
This transformation not only streamlined workflows and reduced risk but also empowered trading teams to capitalize on market opportunities, driving higher win rates and increased deal value.
A leading technology provider in the region faced challenges with scattered sales data and limited pipeline visibility. Publicis Sapient deployed Salesforce Sales Cloud to centralize contact and opportunity management, providing customized reporting and training to drive adoption. The result was a unified sales ecosystem that enabled accurate revenue forecasting and strategic decision-making, laying the foundation for improved lead management and higher conversion rates.
Impact:
For consumer products brands, delivering seamless customer experiences is critical. Publicis Sapient helped a global protective products brand consolidate regional processes into a single Salesforce instance, integrating Service Cloud and MuleSoft to eliminate the need for multiple systems. This enabled customer service representatives to resolve cases faster, improved user experience, and provided a single source of truth for global operations.
Key Outcomes:
Publicis Sapient’s SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—ensure every Salesforce Sales Cloud implementation is tailored to the unique needs of MENA clients. We don’t just deploy technology; we co-create solutions that drive measurable business outcomes, from operational efficiency to revenue growth and risk mitigation.
The MENA region is at a digital crossroads. With the right partner and technology foundation, organizations can break down silos, accelerate growth, and lead in their industries. Publicis Sapient is your trusted partner for Salesforce Sales Cloud transformation—empowering your teams, streamlining your operations, and driving your business forward.
Connect with our experts to start your transformation journey today.