PUBLISHED DATE: 2025-08-13 07:48:39

Deal Win: Empowering Warner Bros. with Sales Cloud – Streamline, Connect, and Grow

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SALESFORCE PARTNER TEAM:

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Customer Profile

Warner Bros. is a globally recognized entertainment company known for producing iconic films, television shows, and franchises such as Harry Potter, DC Comics, and Looney Tunes. With a rich legacy in storytelling and innovation, the brand engages audiences across theatrical releases, streaming platforms, and consumer products worldwide.

Challenge

Warner Bros. faces challenges related to managing complex sales cycles, fragmented customer data, and inefficient deal tracking across multiple teams. Their existing systems may lack the integration needed to provide a 360-degree view of clients, leading to lost revenue opportunities, poor pipeline visibility, and difficulty in personalizing client interactions.

Partner Value

Publicis Sapient is implementing Salesforce Sales Cloud and Data Cloud to streamline sales processes, automate workflows, and enhance lead tracking, enabling Warner Bros. Discovery (WBD) to manage complex sales cycles more efficiently. By unifying customer and deal data from various sources, we provide a single source of truth that improves collaboration between sales, marketing, and business development teams. Designed for scalability and flexibility, Salesforce Sales Cloud will support future growth, new business models, and evolving customer needs, ultimately driving increased revenue and operational efficiency.

Goals & Outcomes

Products Sold

Additional Information

Country

North America

Industry

TMT (Technology, Media, and Telecommunications)

Role of Partner in Customer Lifecycle Stage

Publicis Sapient won the RFP and is partnering with the Salesforce account team on ACV deals going forward.