Cloud & Infrastructure Build in EMEA: Regional Strategies for Digital Transformation

The Europe, Middle East, and Africa (EMEA) region is a dynamic and diverse market, presenting both unique opportunities and complex challenges for organizations pursuing digital transformation. Cloud adoption and infrastructure modernization are at the heart of this evolution, but success in EMEA requires more than a one-size-fits-all approach. Organizations must navigate a patchwork of regional regulations, data residency requirements, and distinct business cultures—all while ensuring security, compliance, and rapid innovation.

Publicis Sapient stands at the forefront of cloud-driven transformation in EMEA, leveraging deep regional expertise, robust partnerships with leading cloud providers, and a proven track record of delivering measurable business outcomes. Our approach is tailored to the realities of EMEA, ensuring that cloud solutions are not only technically sound but also aligned with local compliance needs and market dynamics.

Building Future-Ready Cloud Infrastructure

Our cloud and infrastructure build services are designed to meet organizations wherever they are on their cloud journey. We blend on-premises, private, and multicloud environments to create flexible, scalable architectures that accelerate deployment and reduce operational costs. Automation, infrastructure as code, and robust observability are embedded into every solution, enabling rapid provisioning, real-time monitoring, and actionable insights.

A strong foundation begins with the setup of secure landing zones—environments that enforce identity management, network topology, and security guardrails. These landing zones are critical in EMEA, where data sovereignty and regulatory compliance are paramount. Our solutions ensure tenant isolation, enforce industry standards, and optimize billing structures, providing a secure and cost-effective base for cloud operations.

Regional Compliance and Data Residency

EMEA’s regulatory landscape is among the most stringent in the world, with frameworks such as GDPR shaping how data is stored, processed, and transferred. Publicis Sapient’s cloud strategies are built with compliance at their core. We help clients navigate local data residency requirements, implement robust security controls, and maintain continuous compliance across jurisdictions. Our cloud-agnostic observability frameworks provide unified monitoring across diverse environments, reducing setup and deployment time while ensuring full visibility into utilization and spending.

Partnerships with Leading Cloud Providers

Our long-standing partnerships with AWS, Google Cloud, and Microsoft Azure empower us to deliver best-in-class solutions tailored to the EMEA market. These collaborations enable us to leverage advanced cloud capabilities, from AI and machine learning to composable commerce and data management. For example, our Cloud Acceleration Platform (CAP) for Google Cloud accelerates secure environment setup, while our AWS Application & Infrastructure Managed Services ensure optimal deployment and continuous refinement.

Success Stories: Impact Across EMEA

Publicis Sapient’s impact in EMEA is demonstrated through a series of transformative client engagements:

Miral (Middle East): We developed Yas Connect, a digital platform unifying customer data across Yas Island’s attractions. By enabling hyper-personalized experiences and real-time analytics, Miral achieved $100M in new ticket sales in the first year, with 20% expected year-over-year growth and 37% of sales through the new platform.
British Retailer (Europe): Advising on a flagship e-commerce website, we created a tailored cloud solution that allowed for personalized content by shopper segment and country. The result: a £30M revenue boost in one year, higher conversion rates, and increased cross-selling.
Multinational Insurance Company (EMEA): Implementing an end-to-end cloud architecture enabled rapid expansion into new markets. The new platform delivered a 105% increase in session duration, 35% faster page loads, and a 48% decrease in bounce rate.
Waldkliniken Eisenberg Orthopedic Hospital (Europe): We built a secure, cloud-based patient portal compliant with GDPR, improving patient-provider communication and saving time for healthcare staff—all launched within nine months.
Large Retailer (EMEA): Transitioning to a cloud-native e-commerce platform liberated development teams from infrastructure management, resulting in a $30M lift in holiday sales, 50% lower development costs, and 80% reduction in on-premises expenses.

Tailored Solutions for EMEA’s Business Cultures

Success in EMEA requires more than technical expertise—it demands cultural fluency and a collaborative approach. Publicis Sapient integrates with client teams, providing assessments, roadmaps, and knowledge transfer to ensure solutions are sustainable and adaptable. Our Cloud Centers of Excellence foster best practices and knowledge sharing, equipping organizations to manage and evolve their cloud environments independently.

Why Publicis Sapient?

Publicis Sapient is recognized as a leader in cloud professional services, with over 20,000 experts across 50+ offices worldwide and a strong presence in EMEA. Our SPEED capabilities—Strategy, Product, Experience, Engineering, and Data—are integrated into every engagement, ensuring that cloud initiatives deliver lasting business value. We are committed to helping organizations in EMEA unlock agility, drive innovation, and achieve compliance in a rapidly changing digital landscape.

Ready to accelerate your digital transformation in EMEA? Discover how Publicis Sapient’s regional strategies and cloud expertise can help you build a future-ready business, tailored to the unique demands of your market.