PUBLISHED DATE: 2023-10-04 23:41:17
Shopper-First Retailing
Publicis Sapient Insight
Shopper-First Retailing
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The New Rules of Retail from the Eyes, Voices and Actions of Today’s Consumers
How can retailers uncover the truth about the current retail shopping landscape—and the direction toward a better future? As always, we recommend starting with the customer. Our new research, in partnership with Salesforce, looks to half a billion real shoppers worldwide to offer retailers forward-looking mandates for creating the customer experience that today’s customers demand.
Read the paper for unique, actionable data and insights from:
- Shopper Activity: 500 million shoppers and 200 million service cases
- Consumer Survey: 6,000 shoppers in U.S., Canada, U.K., France, Germany & Australia
- Mystery Shopping: 70 physical stores visited in London, New York City & San Francisco
Download now to read and share three key mandates and four building blocks for success, plus case studies and resources, derived from our proprietary study.
Download the PDF