In today’s digital-first world, the lines between social interaction and commerce are rapidly blurring. Social commerce—where discovery, engagement, and purchase all happen within social platforms—has emerged as a transformative force, reshaping how brands connect with consumers. As platforms like TikTok and Meta (Facebook and Instagram) become central to daily life, brands must meet customers where they spend their time. Salesforce Digital 360, in partnership with Publicis Sapient, empowers organizations to seamlessly integrate their Commerce Cloud with these social giants, unlocking new opportunities for growth, engagement, and measurable business impact.
The numbers speak for themselves:
Social commerce is not just a trend—it’s a fundamental shift in consumer behavior. Brands that harness the power of social platforms to drive commerce are seeing higher engagement, reduced friction in the purchase journey, and increased conversion rates.
Salesforce Digital 360 brings together the best of Marketing Cloud, Commerce Cloud, and Experience Cloud, providing a unified platform for personalizing customer experiences across every digital touchpoint. With Digital 360, brands can:
When integrated with TikTok and Meta, Salesforce Commerce Cloud enables brands to:
Connect with millions of potential customers by leveraging the massive user bases of TikTok and Meta. Salesforce Commerce Cloud’s integration ensures your products are discoverable where consumers are most engaged.
Automate the synchronization of your product catalog from Salesforce to TikTok and Meta. This not only saves time but also ensures consistency and accuracy, reducing manual errors and operational overhead.
Enable direct purchasing within social platforms, allowing customers to move from discovery to checkout without ever leaving the app. This frictionless journey significantly reduces drop-off and increases conversion rates.
Leverage Salesforce’s Customer 360 Audiences and Data Cloud to deliver hyper-personalized content and offers. Advanced segmentation and AI-driven recommendations ensure that the right products reach the right customers at the right time.
Gain comprehensive visibility into social commerce performance with real-time analytics. Track engagement, conversion, and sales across TikTok and Meta, and use these insights to continuously optimize your strategy.
Publicis Sapient has a proven track record of helping global brands unlock the full potential of Salesforce Digital 360 and social commerce:
These examples illustrate how integrating Salesforce with social platforms drives measurable business outcomes—whether it’s scaling direct-to-consumer channels, orchestrating multi-brand strategies, or delivering personalized campaigns that convert.
As a recognized leader in digital business transformation and a Platinum Salesforce Partner, Publicis Sapient brings:
Our teams have helped some of the world’s most iconic brands future-proof their business, maximize ROI, and deliver experiences that delight customers—across every channel, including TikTok and Meta.
The convergence of social media and commerce is redefining the customer journey. With Salesforce Digital 360 and Publicis Sapient, brands can:
Ready to unlock the power of social commerce? Connect with Publicis Sapient to discover how Salesforce Digital 360, integrated with TikTok and Meta, can transform your business and position you at the forefront of digital commerce innovation.
For more information, visit publicissapient.com/partnerships/salesforce.