The life sciences and pharmaceutical industries are at a pivotal moment. Healthcare professionals (HCPs), patients, and caregivers expect seamless, personalized, and compliant digital experiences—yet organizations face unique challenges: strict regulatory requirements (GDPR, HIPAA), fragmented data, and the need to demonstrate measurable impact on patient outcomes and marketing ROI. Publicis Sapient, as a leading Salesforce partner, empowers life sciences organizations to overcome these hurdles and reimagine engagement through the combined power of Salesforce Marketing Cloud, Data Cloud, and Loyalty Cloud.
Life sciences organizations operate in one of the most highly regulated environments. Adhering to global standards like GDPR, HIPAA, and CCPA is non-negotiable. Publicis Sapient’s approach ensures that every engagement—whether with patients, HCPs, or caregivers—is built on a foundation of compliance. Automated processes, consent management, and robust data governance are embedded into every solution, enabling organizations to scale personalized communications while meeting the highest standards of privacy and security.
Disconnected systems and strict privacy rules often hinder a unified view of HCPs and patients. Publicis Sapient leverages Salesforce Data Cloud to consolidate fragmented data into unified digital identities. This enables real-time insights, supports compliant engagement, and unlocks the potential for 1:1 personalization at scale—turning unstructured data into actionable intelligence.
In an industry where only a quarter of companies have strong metrics to gauge promotional effectiveness, Publicis Sapient’s solutions are designed for transparency and measurable outcomes. Advanced analytics and always-on dashboards close the loop between action and impact, allowing organizations to optimize campaigns, refine strategies, and directly link engagement efforts to business and patient outcomes.
By consolidating patient, HCP, and caregiver data into a single, trusted profile, organizations can deliver relevant, timely, and compliant communications. For example, a global biopharma client unified its Salesforce environment, connecting patient and HCP data across Marketing and Health Clouds. The result: audiences could be activated in minutes, not weeks, enabling faster personalization and better data governance.
Personalization is no longer a luxury—it’s an expectation. Publicis Sapient orchestrates cross-channel, personalized interactions at every touchpoint, powered by Salesforce Marketing Cloud and Data Cloud. Whether it’s a Patient Services Ambassador sending real-time, personalized emails during a phone call, or dynamic content tailored to HCP preferences, our solutions ensure every interaction is relevant and impactful. One client saw open rates of over 62%—triple the industry standard—by delivering personalized, compliant communications in multiple languages across 13 countries.
Today’s HCPs and patients engage across a multitude of channels—email, EHRs, social media, and more. Publicis Sapient enables organizations to orchestrate seamless, omnichannel journeys that adapt to user preferences and regulatory requirements. Our approach ensures consistent, situation-specific engagement, reducing digital fatigue and building trust. For a global pharmaceutical company, this meant unifying various brands on global initiatives and creating a cohesive, patient-centric marketing approach.
Building loyalty in life sciences goes beyond transactions. With Salesforce Loyalty Cloud, Publicis Sapient designs and implements best-in-class loyalty programs that blend offline and online experiences, empower self-service, and deliver tailored rewards. By integrating transactional and non-transactional data, organizations can offer personalized rewards, exclusive events, and surprise benefits—driving increased engagement, satisfaction, and lifetime value.
In a world where digital engagement is critical to patient outcomes and business success, Publicis Sapient is your trusted partner for customer engagement transformation in life sciences. Harness the power of Salesforce to build unified digital identities, deliver compliant, personalized communications, and orchestrate omnichannel journeys that drive real impact for patients, HCPs, and caregivers.
Connect with our experts to start your transformation journey today.