In the rapidly evolving world of life sciences, organizations face a unique set of challenges: stringent regulatory requirements, fragmented data landscapes, and the growing expectation for personalized, omnichannel engagement from patients, healthcare professionals (HCPs), and caregivers. At Publicis Sapient, in partnership with Salesforce, we are redefining what’s possible for customer engagement in life sciences—delivering solutions that are not only compliant and secure, but also deeply personalized and connected across every touchpoint.
Healthcare and life sciences organizations are under increasing pressure to deliver more meaningful, timely, and relevant experiences. HCPs are inundated with information and have less time for face-to-face interactions, while patients and caregivers expect seamless, digital-first engagement. At the same time, regulations like GDPR, HIPAA, and CCPA demand rigorous data privacy and consent management, making compliance a non-negotiable foundation for any digital initiative.
Our approach combines deep industry expertise, advanced Salesforce platform capabilities, and a relentless focus on measurable business outcomes. By leveraging Salesforce Marketing Cloud, Data Cloud, and Loyalty Cloud, we help life sciences organizations:
A global pharmaceutical company partnered with Publicis Sapient to implement Salesforce Marketing Cloud and formalize campaign and journey management. Now, Patient Services Ambassadors can engage new patients over the phone and instantly send personalized, compliant emails to confirm opt-in and welcome them to the brand journey. This transformation:
Another global pharmaceutical leader leveraged Salesforce to communicate COVID-19 vaccine information in 7 languages across 13 countries. With a scalable, GDPR- and CCPA-compliant process, the company achieved a 62% open rate (industry standard: 21%) and a 43.5% double opt-in rate in the U.S., demonstrating the power of personalized, compliant engagement.
A leading pharmaceutical company deployed advanced data management and personalization tools, powered by Salesforce Data Cloud, to unify HCP, patient, and caregiver data. This enabled:
A global biopharmaceutical company, new to Salesforce, worked with Publicis Sapient to achieve digital transformation goals—serving both consumers and HCPs more effectively. The solution supports life-changing products for conditions like ADHD, Parkinson’s, and Epilepsy, demonstrating the impact of connected, data-driven engagement.
A fast-growing retailer transformed its loyalty program by integrating Salesforce Loyalty Cloud, Marketing Cloud, Data Cloud, and Service Cloud. The result: a dynamic, tiered loyalty program that blends online and offline experiences, delivers personalized rewards, and increases customer engagement and satisfaction. Key outcomes included a 6% uplift from dormant to active subscribers and a 31% open rate for targeted campaigns.
At the heart of these transformations is the ability to create a single, unified digital identity for every stakeholder. By consolidating data from multiple sources and channels, organizations can:
Salesforce Data Cloud serves as the backbone for this unified approach, ensuring that every interaction is informed by the latest, most accurate data—while maintaining strict compliance with privacy laws.
Publicis Sapient’s cross-cloud expertise ensures that life sciences organizations can:
As a leading Salesforce partner, Publicis Sapient brings together strategy, technology, and industry expertise to deliver end-to-end transformation. Our SPEED approach—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every engagement is tailored, scalable, and future-ready. We help life sciences organizations not just meet today’s challenges, but anticipate tomorrow’s opportunities.
Ready to transform your customer engagement? Connect with Publicis Sapient to discover how we can help you deliver personalized, compliant, and connected experiences that drive measurable business impact in life sciences.