PUBLISHED DATE: 2025-08-14 08:22:07

Digital Commerce Innovators

See how 16 organizations are boosting KPIs with exceptional strategies, experiences, platforms, and analytics.

Our SPEED Approach to Digital Business Transformation

Commerce Strategy & Experience

Solutions and strategy | Channel management | Brand and go-to-market strategy
Where will you place your bets? A different channel strategy? New digital experiences to increase conversion and revenue? Captivating content? Your own business-to-business (B2B) or business-to-consumer (B2C) e-commerce marketplace? Whatever your goals, we’ll help you build out a strong value proposition, business case, and roadmap to get executive buy-in.

Bang & Olufsen

Building a new digital flagship store worthy of a famed luxury brand
Business Impact:
B&O’s compelling digital presence amplifies its brand in the competitive luxury market. The new digital storefront integrates with new brick-and-mortar flagships in New York, Paris, Tokyo, and London, making B&O a trusted, one-stop shop for world-leading luxury home electronics. In the words of B&O’s e-commerce director: “The digital market is increasingly playing a key role for exclusive products, and we are proud to now give our customers access to digital buying experiences that match their preferences.”
By the Numbers: Services: Industry: Consumer Products

British Gas, Part of Centrica

Simplifying orders and payment with a mobile app
Business Impact:
The app is wildly popular, downloaded by 64 percent of customers. The Energy Saving Trust Group heralded it as “arguably the best of the energy supplier apps.” The Centrica engineering organization now has the skills to iterate the app as commerce continues to evolve. Over the first 18 months, Centrica’s mobile team released an enhanced version monthly, elevating the digital experience with each iteration.
By the Numbers: Services: Industry: Energy & Commodities

Delta Air Lines

Whetting travelers’ appetites for the next adventure via social media
Business Impact:
In just the first few months, the SkyMilesLife website brought in $2 million in ticket revenue—a testament to the power of community and social commerce. During that same time, SkyMiles customers redeemed 40 million miles of award travel through the site.
By the Numbers: Services: Industries: Travel and Hospitality

Nestlé Lab

Engaging consumers directly with a new marketing content strategy
Business Impact:
Nestlé Lab successfully changed brand perception with a new digital content strategy and by shifting its marketing focus from the medical community to parents. A survey taken before and after the new engagement model was put in place showed a sharp rise in the portion of people agreeing that the product has high-quality protein (+30 percentage points), that Nestlé is a premium brand (+20 percentage points), and that Nestlé’s product meets their needs (+13 percentage points).
By the Numbers: Services: Industries: Consumer Products

Commerce Platforms & Marketplace Services

Direct-to-consumer commerce | Digital marketplace
Deliver exceptional shopping experiences at every touchpoint: brick-and-mortar stores, your digital storefront, and third-party digital marketplaces. Build a flexible, scalable digital commerce platform that grows with your business. Unlock value faster with composable commerce—blending best-of-breed applications into a platform tailored to your needs.

Adidas

Selling on a digital platform as stable and fast as its athletic customers
Business Impact:
Revenue bleed has been staunched, thanks to a more stable platform and timely visibility into issues affecting the customer experience. New releases no longer cause service interruptions. And all of this in just one quarter.
By the Numbers: Services: Industries: Consumer Products

Carrefour

Increasing customer satisfaction and conversion rate by bridging organizational silos
Business Impact:
Carrefour’s new e-commerce platform went live just six months after the project kickoff, igniting a massive increase in traffic. Customer satisfaction rose to its highest-ever levels and the conversion rate continues to grow. Carrefour now has the processes and tools to enhance the customer experience on a daily basis, leveraging feedback and behavior.
By the Numbers: Services: Industries: Retail

Large Domestic Retailer

Innovating faster by shedding on-premises infrastructure
Business Impact:
The modern, cloud-based e-commerce platform sailed through its first holiday shopping experience with zero glitches, effectively handling a $30 million increase in sales. Unburdened from infrastructure management, developers now have more time to innovate. Release frequency is 25 times faster than before, and turnaround time for system enhancements has sped up from five weeks to one.
By the Numbers: Services: Industries: Retail

Carnival Corporation

Gaining economies of scale—and deeper insights—with one platform for multiple brands
Business Impact:
By bringing all brands onto one e-commerce platform, Carnival now enjoys economies of scale for build, deployment, and maintenance. Guests appreciate the streamlined booking experience, which does away with lengthy forms and includes more relevant content and engaging storytelling. The outcome: more guests book travel directly on brand websites, Carnival’s most cost-effective booking channel.
Additional Outcomes: Services: Industries: Travel & Hospitality

Supply Chain Optimization & Order Management

Direct-to-consumer commerce | Digital marketplace
Define a strategy, vision, and required capabilities to optimize your supply chain. The payoffs: bridging the customer expectation gap, removing the silos that inhibit innovation, and optimizing the cost of servicing your customers. We’ll also help you build a product roadmap and partner with you on go-to-market planning and execution.

Eileen Fisher

Creating an “endless aisle” with a consolidated inventory system for physical and digital stores
Business Impact:
Thanks to the end-to-end supply chain management system, Eileen Fisher customers rarely leave the store disappointed because an item is out of stock. With the mobile app, associates can be where they’re needed most—not necessarily at the checkout counter. The consolidated inventory system has reduced returns and helped increase e-commerce sales by double digits. It also gives physical store managers a snapshot to help them improve capacity management.
Additional Outcomes: Services: Industries: Retail

Leading Consumer Packaged Goods Enterprise

Entering the D2C market with flair
Business Impact:
Our work rallied the organization around D2C and helped the workforce understand the risks and rewards. Convinced by the solid business case, the company invested $30 million in technology and $40 million in marketing to launch the D2C channel. The prototypes we developed sped time to market and modernized the supply chain. The D2C organization quickly grew to 90 people and is expected to bring in $60 million in profits over four years.
By the Numbers: Services: Industry: Consumer Products

Global Jewelry Retailer

Polishing up order management and fulfillment for a shimmering customer experience
Business Impact:
Improvements were immediate, including enhanced supply chain visibility across channels, optimized processes, and stronger relationships with shipping partners. The combination enabled the retailer to introduce appealing new e-commerce services like “click-and-collect” store fulfillment and better support for shoppers’ post-purchase inquiries and returns.
Additional Outcomes: Services: Industries: Retail

Top International Grocery and Merchandise Retailer

Expanding internationally and optimizing the supply chain
Business Impact:
The retailer has seen outstanding growth in its online grocery and general merchandise stores. Company leaders credit rapid onboarding of new stores with more than $400 million in revenue. Our ongoing support for branding, digital marketing, and engineering initiatives has provided continuity throughout the digital business transformation journey.
By the Numbers: Services: Industry: Consumer Products

Third-Party E-Commerce Optimization

E-commerce content marketing | Intelligent digital shelf
Build a D2C channel that increases revenue from day one—or increase sales on your existing e-commerce marketplace. Execute a winning content marketing strategy to capture attention on third-party marketplaces. Optimize conversion on your digital shelf with analytics.

Bayer

Boosting Amazon sales by listening to the data
Business Impact:
Sales grew. For example, our recommendation to enhance the foot-care cream product page with videos and enhanced images and copy increased conversion on the digital shelf by 17 percent. Insight into another product’s out-of-stock conditions spurred Bayer to talk to Amazon about offering larger product bundles, increasing profitability.
By the Numbers: Services: Industries: Health

JennAir

Getting a luxury brand in front of the right influencers
Business Impact:
With a bold marketing campaign and out-of-the-box thinking, we helped JennAir attract the attention of designers and architects. The effort brought significant improvements in market share and sales.
By the Numbers: Services: Industries: Consumer Products

JDE Peet’s

Raising search results on Tesco, leading to sales boost
Business Impact:
In just one week, a JDE Peet espresso brand rose from the bottom of page one to the number one position in Tesco organic search results. A ristretto brand moved from the bottom of page three to the top half of page one. Boosted search rankings led to a 12 percent increase in weekly sales without any promotions.
By the Numbers: Services: Industries: Consumer Products

SmartyPants Vitamins

Capturing the top spot in Amazon search rankings with SEO and “competitor conquesting”
Business Impact:
SmartyPants captured significant market share from the get-go, thanks to a strong product page, targeted ads that won over competitor’s customers, and parent education on Amazon DSP. The reimagined product page helped the company seize the top spot in search rankings. Now the business is applying lessons learned to other products.
By the Numbers: Services: Industries: Retail

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Why Publicis Sapient

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value by applying a startup mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and creative problem-solving. Digital pioneers with 20,000 people and 53 offices around the globe, our experience in technology, data sciences, consulting, and customer obsession—combined with our culture of curiosity and relentlessness—enables us to accelerate our clients’ businesses by designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.