As COVID-19 reshapes shopping habits, Publicis Sapient’s Contactless Collection solution helps retailers drive people to the store with digital collection and return experiences. Uncertainty around the pandemic’s duration and regional government regulation has led to a prolonged recovery for retailers looking to increase foot traffic in physical stores. To accommodate new consumer behavior, retailers are taking a digital approach to contactless collection and returns, providing a safer environment for shoppers through easy-to-use mobile chat and messenger technologies. Accompanied by an integrated employee app, in-store workers are plugged directly into the buy-online-pickup/return-in-store (BOPIS) process, making real-time collection and return management seamless if changes occur in real-time.
At Publicis Sapient, we work with retailers to develop an easy-to-use system that:
- Offers customers control of their deliveries in a time where carrier service-levels have been challenged
- Incentivizes customers to come to the store, while being conscious of social distancing concerns
- Reduces the time spent in collection/ returns with more effective communication between in-store employees and shopper needs