In today’s rapidly evolving retail landscape, the boundaries between digital and physical shopping are dissolving. Retailers and convenience stores (c-stores) are under increasing pressure to deliver seamless, engaging, and data-driven experiences that not only meet but anticipate customer expectations. Publicis Sapient’s Premise platform, combined with our digital signage solutions, is at the forefront of this transformation—enabling retailers to unlock new revenue streams, improve shopper engagement, and deliver targeted in-store advertising that drives measurable business outcomes.
Modern consumers expect more than just transactional efficiency; they seek personalized, interactive, and unified journeys across every touchpoint. Yet, many retail and c-store environments are still constrained by legacy systems and siloed digital signage solutions, resulting in fragmented experiences and missed opportunities for engagement. The integration of data, real-time personalization, and retail media networks is changing this paradigm, turning stores into dynamic, revenue-generating media channels.
Premise is a fully adaptable, cloud-first platform designed to enable immersive, in-venue experiences that are both meaningful and effective. For over a decade, it has provided the digital foundation for leading organizations to:
This flexibility allows retailers and c-stores to expedite the deployment of digital signage solutions that are current, contextual, and personalized—whether for product discovery, promotions, or shopper wayfinding.
In-store audiences often surpass digital ones, presenting a significant opportunity for retailers to monetize millions of interactions and advertising moments—especially for customers who are difficult to reach online. By leveraging their own data assets, such as loyalty programs and purchase histories, retailers can collaborate with brand partners to enable precise targeting and connect consumers with the perfect products at the perfect moment.
Retail media networks powered by Premise and Publicis Sapient’s expertise allow:
The integration of modern point-of-sale (POS) systems with in-store digital signage is central to creating a truly connected store. When POS and inventory data are connected to digital signage, retailers can:
This level of integration not only enhances the customer experience but also provides a powerful engine for data collection and analysis. Retailers gain a holistic view of how in-store content influences purchasing decisions, which promotions drive the most engagement, and how customer journeys unfold across channels.
Loyalty programs are a goldmine for delivering contextually relevant promotions. By tapping into loyalty data, retailers can:
For example, a c-store could use loyalty and inventory data to promote a limited-time offer on a customer’s favorite snack when they enter the store, or highlight a bundled deal on products that are frequently purchased together.
Retailers who have embraced this integrated, data-driven approach are already seeing tangible benefits:
Traditional POS and signage systems are often monolithic and vendor-locked, making integration cumbersome and costly. Publicis Sapient addresses this challenge by designing and implementing open, cloud-native architectures that are inherently flexible and integration-ready. Key features include:
Publicis Sapient is recognized as a leader in retail transformation, with deep expertise in modernizing POS systems, integrating digital experiences, and building retail media networks. Our proven frameworks and accelerators enable retailers to:
The connected store of the future is being built today. By harnessing the power of data, real-time personalization, and retail media networks, retailers and c-stores can deliver the seamless, engaging, and revenue-generating experiences that today’s consumers demand. Connect with Publicis Sapient’s retail experts to discover how we can help you bridge digital and physical experiences, drive measurable business impact, and lead the next era of retail innovation.