In today’s digital-first world, the true test of transformation is not the launch of a new platform or process, but the ability to sustain and grow its value over time. For transformation leaders, CIOs, and operations executives, the challenge is clear: how do you prevent the erosion of digital value after go-live and ensure that your investments continue to deliver measurable business impact? The answer lies in continuous KPI tracking and measurement—a discipline that sits at the heart of Publicis Sapient’s approach to post-implementation excellence.
Despite significant investments in digital transformation, studies consistently show that up to 95% of initiatives fail to achieve their objectives, with the steepest drop in value occurring after the initial release. This post-implementation phase is where momentum can stall, knowledge is lost, and the return on investment (ROI) begins to diminish. Common pitfalls include:
The result? Organizations leave money on the table, experience user frustration, and risk falling behind competitors who are better able to sustain digital momentum.
To prevent value erosion, organizations must move beyond episodic project thinking and embrace a product mindset—one that prioritizes outcomes over outputs and sees value delivery as an ongoing process. Central to this approach is the continuous tracking of key performance indicators (KPIs) across the entire digital landscape. Continuous KPI tracking enables organizations to:
Publicis Sapient’s commitment to sustained digital value is embodied in two powerful solutions: the KnowHOW measurement framework and the Sustain Engineering Platform (StEP).
KnowHOW is a comprehensive measurement framework that provides an intuitive, visual dashboard consolidating KPIs from across transformation programs—spanning product management, design, technical quality, agile project management, and team operations. Unlike traditional project management tools, KnowHOW shifts the focus to speed, quality, and value—metrics essential for thriving in today’s fast-paced, regulated environment.
By serving as a single source of truth, KnowHOW empowers everyone from engineers to executives with real-time visibility into program health. Its flexible architecture allows it to scale across multiple teams and business units, supporting benchmarking, gamification, and continuous improvement at every level. For example, a leading global firm leveraged KnowHOW to achieve dramatic improvements in time-to-market, development efficiency, and operational alignment—outcomes made possible by breaking down silos and embedding a culture of continuous measurement and improvement.
StEP is layered on top of IT service management tools to provide a unified view across the IT estate. It enables:
By continuously tracking SLAs and KPIs, StEP identifies and addresses issues before they impact business, driving down mean time to resolve (MTTR) and ensuring a seamless user experience. This proactive approach not only maintains performance but also uncovers opportunities for further optimization and innovation.
Continuous KPI tracking and measurement are not just about keeping the lights on—they are engines for operational excellence and sustained ROI. Here’s how this approach delivers value across industries:
Organizations that partner with Publicis Sapient for continuous KPI tracking and measurement experience tangible, measurable benefits. In financial services, for example, KnowHOW and StEP have enabled firms to maintain compliance, operational resilience, and customer trust by providing real-time visibility into system health and business process performance. In global capability centers (GCCs), this approach has accelerated issue resolution, driven continuous innovation, and ensured operational excellence through proactive monitoring and automation.
With over 30 years of digital engineering expertise and a global team of 20,000+ experts, Publicis Sapient is uniquely positioned to help organizations not only transform but also sustain and grow the value of their technology investments. Our holistic, data-driven approach integrates strategy, engineering, and operations, ensuring that your digital momentum is never lost.
Maximizing the value of your digital transformation requires more than a successful launch—it demands a commitment to ongoing measurement, improvement, and partnership. With KnowHOW and StEP, Publicis Sapient provides the tools, expertise, and frameworks to ensure your digital investments deliver lasting impact and operational excellence.
Ready to unlock the full potential of your digital transformation? Connect with Publicis Sapient to learn how continuous KPI tracking and measurement can help you sustain digital momentum, prevent value erosion, and achieve lasting business impact.