Retail and consumer products companies are at the epicenter of digital disruption. From rapidly shifting consumer behaviors and the rise of omnichannel commerce to the relentless demand for personalized experiences, the sector faces unique pressures to continuously innovate and adapt. While major digital transformation initiatives—such as platform modernization, cloud migration, and customer experience reimagination—can unlock significant value, the true test of success comes after the initial go-live.
Research consistently shows that up to 95% of digital transformation initiatives fail to achieve their full objectives, with the steepest decline in value occurring during the maintenance and operations phase. For retail and consumer products organizations, this post-implementation value erosion is often driven by:
In retail, the pace of change is unrelenting. Consumer expectations evolve rapidly, new channels emerge, and competitive threats can materialize overnight. The ability to sustain digital momentum—continuously optimizing platforms, integrating new technologies, and responding to market shifts—is essential for:
Publicis Sapient’s Application and Infrastructure Management Services (AIMS) are designed to address the sector-specific challenges faced by retail and consumer products companies in the post-implementation phase. AIMS is not just about keeping systems running—it’s about ensuring that digital transformation investments continue to deliver value, adapt to new demands, and fuel continuous innovation.
AIMS embeds support engineers and sustainment experts during the transformation phase, ensuring they gain a deep, hands-on understanding of the digital platform. By maintaining continuity with the original transformation team post-launch, AIMS prevents the costly loss of tacit knowledge and enables:
Retailers cannot afford downtime or performance issues—every second counts, especially during peak seasons. AIMS leverages advanced monitoring tools, such as the Sustain Engineering Platform (StEP), layered on top of IT service management systems. This provides:
AIMS teams regularly track service level agreements (SLAs), key performance indicators (KPIs), and business processes. This enables:
With AIMS, retailers can ensure that digital platforms—whether powering e-commerce, in-store experiences, or mobile apps—are always available, performant, and integrated. This is critical for delivering the frictionless, personalized journeys that today’s consumers expect.
Leading retail and consumer products organizations adopt the following best practices to maximize post-implementation excellence:
Organizations that partner with Publicis Sapient for AIMS experience tangible, measurable benefits, including:
For example, a leading global consumer products firm achieved a 200% improvement in time-to-market for innovation and a 50% boost in development efficiency by adopting agile, digital-first approaches and leveraging standardized KPIs through continuous monitoring and optimization.
With over 30 years of digital engineering expertise and a proven track record in retail and consumer products, Publicis Sapient is uniquely positioned to help organizations not only transform, but sustain and grow the value of their digital investments. Our holistic approach—combining strategy, engineering, data, and AI—ensures that your platforms remain robust, secure, and ready to meet the demands of tomorrow’s consumer.
Maximizing the value of your digital transformation requires more than a successful launch—it demands a commitment to ongoing excellence. Publicis Sapient’s Application and Infrastructure Management Services are your assurance that the momentum, knowledge, and value created during transformation are not only preserved but continuously enhanced.
Ready to sustain and grow the value of your digital transformation? Connect with Publicis Sapient to discover how AIMS can help you maintain digital momentum, maximize ROI, and deliver lasting impact in retail and consumer products.