PUBLICIS HEALTH | SAPIENT | SALESFORCE

Life Sciences Cloud

The future of health is connected. The future of health is now.

The Life Sciences industry is at a pivotal moment. The convergence of digital health, data, and technology is transforming the way companies engage with patients, providers, and payers. To stay ahead, organizations must embrace a new model—one that is agile, data-driven, and patient-centric.

THE HUMAN IMPERATIVE IN AI TRANSFORMATION

1. DEFINING SUCCESSFUL CHANGE MANAGEMENT: Learning Over Execution

In the world of technology implementations, change management has long been measured by the seamlessness of execution. However, in the context of AI and rapid innovation, successful change management is not about perfect execution—it's about perfect learning.

SUCCESSFUL AI ADOPTION LOOKS LIKE THIS:

Teams Comfortable with Iteration: AI transformation is not about getting it right on the first try; it's about constant iteration and improvement. Teams need an agile mindset where learning is part of every step.
Leadership Setting the Tone: Leaders must acknowledge that in the AI space, everyone is at the starting line. The journey is about learning and evolving together, not waiting until every element is “ready.”
Learning While Doing: Organizations need to abandon the “waiting for readiness” mentality and instead embrace a “learning while doing” mindset. Speed comes from action and adaptability, not from perfect conditions.
Metrics Based on Learning Velocity: Instead of focusing solely on implementation KPIs, organizations must prioritize learning velocity—how quickly teams can adapt and iterate toward better outcomes.

Salesforce’s Life Sciences Cloud is an ideal platform for those ready to embrace this learning-centered approach to change. Success hinges not on flawless initial execution, but on building an adaptable ecosystem where learning and growth are continuous.

2. OVERCOMING THE MINDSET CHALLENGE: Technology Integration

The biggest challenge in implementing technology such as Salesforce’s Life Sciences Cloud isn’t technical—it’s about shifting mindsets. A prevalent myth is that organizations must wait until everything is perfect before starting, particularly with data. In reality, the data will never be perfect—waiting is a trap.

THE REAL CHALLENGES INCLUDE:

Waiting for Perfect Data Paralysis: Teams often fall into a holding pattern, waiting for ideal data conditions. Success comes from embracing the imperfections of data and moving forward.
Strategic Learning vs. Strategic Planning: With technology constantly evolving, detailed plans become quickly outdated. Moving toward strategic learning—taking action, gathering insights, and iterating—is essential.
The Universal Starting Line: With new technologies like AI and LLMs, everyone is starting from scratch. Acknowledging this shared beginning fosters a culture of collective learning.
Balancing Speed with Responsibility: In healthcare, adopting AI rapidly must be done responsibly to ensure patient safety and compliance. It’s not just about speed; it’s about intelligent, safe implementation.

Salesforce’s Life Sciences Cloud provides the tools, but it is through embracing a mindset that values strategic learning that these tools can transform healthcare operations effectively.

3. CREATING A LEARNING ROADMAP: The Success Story

One of our most successful approaches to change management was in the development of what we call a “learning roadmap.” Instead of rigid implementation plans, this approach prioritizes creating an environment conducive to continuous learning.

KEY ELEMENTS OF A LEARNING ROADMAP:

Acknowledging Imperfections: Accepting that data or readiness is never perfect and that action must proceed regardless.
Safe Spaces for Experimentation: Creating a culture where failure is acceptable if it leads to learning and improvement. This empowers teams to innovate and iterate without fear.
Measuring Learning Milestones: Success isn’t just a set of KPIs—it’s about celebrating milestones of learning, insight, and adaptation.
Rapid Learning Cycles: Setting up quick learning cycles to iterate and adapt, particularly with clinical research teams.
Incremental Patient Engagement: With Salesforce Life Sciences Cloud, we saw faster adoption and better patient outcomes because we focused on learning and evolving engagement strategies in real time.

This learning-centered approach is crucial for leveraging Salesforce’s Life Sciences Cloud effectively. It allows teams to iterate their way to success rather than being paralyzed by the desire for perfect conditions.

4. THE EVOLUTION OF CHANGE MANAGEMENT

The future of change management in Life Sciences is not about managing resistance—it’s about enabling learning. As AI and digital transformation accelerate, the role of change management must evolve from enforcing compliance to empowering curiosity and adaptability.

THE NEW CHANGE MANAGEMENT PLAYBOOK:

Empowering Experimentation: Teams must be encouraged to experiment, fail, and learn quickly. This is the only way to keep pace with technological change.
Building Digital Fluency: Change management must focus on building digital skills and confidence at every level of the organization.
Fostering Cross-Functional Collaboration: AI and data-driven transformation require collaboration across traditional silos—clinical, commercial, IT, and beyond.
Prioritizing Human-Centered Design: Technology should be implemented with a focus on the human experience—patients, providers, and employees.
Measuring Impact Through Learning: The ultimate metric for change management is not just adoption, but the speed and depth of learning across the organization.

5. ENSURING STAKEHOLDER ENGAGEMENT

EFFECTIVE STAKEHOLDER ENGAGEMENT STRATEGIES INCLUDE:

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EMBRACING LEARNING AS THE CORE OF CHANGE MANAGEMENT

Change management is no longer about managing resistance. It’s about enabling learning. The organizations that will thrive in the era of AI and digital transformation are those that make learning—not compliance—their core change management metric. By embracing imperfection, fostering experimentation, and prioritizing learning velocity, leaders can create a culture where teams are empowered to adapt, innovate, and deliver better outcomes for patients, providers, and the business.

For more information, contact:

jacque.rossi@publicissapient.com

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com

About Publicis Health

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people. Publicis Health is a Dynamic Health Engagement Platform, an organizing principle that seamlessly connects data, content and technology—driven by marketing and business transformation—and offers our clients full access to world-class talent and game-changing capabilities. With 40 offices and 11 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science and medicine. Publicis Health companies include Digitas Health, Heartbeat, Insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Razorfish Health, Saatchi & Saatchi Wellness, and Verilogue. For more information, visit us at publicishealth.com.

About Salesforce Life Sciences Cloud

Life Sciences Cloud brings data-driven automation and real AI tools into a single, secure digital platform to support operations from early research and development through medical and commercial functions. The Customer Engagement solution—which is underpinned by Salesforce Data Cloud and amplified by AppExchange—will help organizations manage relationships with healthcare organizations to ensure they have the information they need to support patients with their products. For more information, visit salesforce.com.