People have always travelled. The human instinct to discover, to explore, to live life to the fullest is in our DNA. In 2020, we had to press pause on travel. As everyone moved their lives online, customer behaviours and expectations changed. Digital transformation was accelerated by seven years. With advancements in technology enabling travel companies to streamline their operations, the global travel market is poised to grow $451 billion by 2026. Now there's an opportunity to elevate your customers' online experience so that it's easy, seamless and intuitive, meeting new demands and building loyal relationships. Only by offering carefully curated experiences will you satisfy the needs of all your customers. The Instagram generation consider their travel choices an extension of their personality and interests. They expect tailored itineraries, custom recommendations and personalised experiences that they can share digitally. It's time for travel to evolve, to create remarkable customer experiences that lead the way for your industry now and in the future. Drive change ahead of your competition and go beyond customer expectations with innovative consulting and scaleable technology from Sitecore and Publicis Sapient.