PUBLISHED DATE: 2025-08-12 20:22:48

Publicis Sapient + Adobe: Offering Summary

Publicis Sapient and Adobe help brands realize the full value potential of their Adobe technology investments. However, many brands struggle to deliver value from these investments due to several common challenges:

  1. No Clear or Agreed Business Case Tied to Investments
    Many businesses leap head-on into building expensive data and technology capabilities without first assessing, establishing, and agreeing organization-wide on how these investments will drive value.
  2. Unclear Path to Activating Mar-Tech and Customers
    There is often a lack of a coherent approach—both in process and people—to leveraging marketing technology to drive customer engagement, measure impact, and continually deliver value.
  3. Organizational Misalignment
    Activation, measurement, and enhancement processes are often siloed within different functions, making coordination and prioritization difficult without strong management buy-in.
  4. Tech Roadmap Not Informed by Business and/or Customer Value
    Technology teams may focus on building “shiny toys” that are not prioritized for the most impactful business results, making it harder to justify future investments in advanced technologies.
  5. Fragmented Customer Data That Lacks Richness
    Critical customer data often sits in silos, lacking a comprehensive 360-degree view with rich attributes such as demographics and channel preferences. This limits the ability to create meaningful interactions that drive higher conversion rates.

To overcome these challenges, brands should focus on:

Our Comprehensive Approach to Driving Value from Adobe Investments

Focus of Initial Engagement:

Rapid Assessment (1 Month):

Identify and ground immediate and long-term value potential in current capabilities and customer data.

Proof of Concept (3 Months, 2-Week Cycles):

Stand up one agile value realization pod that launches campaigns every two weeks, and agree on a clear revenue incrementality framework to use.

Run & Scale (12 Months+, 2-Week Cycles):

Launch and operate multiple agile value realization pods to scale revenue while unlocking additional technology and data capabilities.

Incubation, Experimentation, and Validation:

How We’ve Made an Impact

World’s Largest Retailer of Diamond Jewelry:

US Hardware and Home Improvement Store:

What Sets Publicis Sapient and Adobe Apart

Publicis Sapient is a 12+ year Adobe partner. We bring deep experience decoding your business challenges and implementing Adobe solutions that fit into your technology ecosystem. Our skilled teams offer industry expertise, extensive knowledge of the entire Adobe suite, and proven approaches for delivering measurable value fast.

We have several accelerators to support creating your personalization strategy, executing use cases, and building and scaling personalization capabilities. Our complementary portfolio of customer engagement solutions supports you wherever you are in your personalization and broader customer engagement journey. Together with Adobe, we enable brands to deliver personalized omnichannel experiences and build customer loyalty that leads directly to incremental earnings and increased customer lifetime value.

Let’s Connect

For more information, visit publicissapient.com/partnerships/adobe.

Why Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in an increasingly digital world. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.