Hi, and welcome. My name is John Ayers from Publicis Sapient Salesforce Practice, and I'm joined by my good colleague, Tyler McDaniel from Epsilon. We do appreciate you taking the time. We're going to talk about really future-proofing your client's Salesforce CDP investment with both advanced identity and also data enrichment. To kind of start this, we want to kind of talk about what the market conditions are. So we all have been very familiar with kind of GDPR, right to be forgotten. Certainly the moving freight train of deprecation of third-party cookies moving from a DMP to CDP. And really all this comes down to that unified profile, building that value exchange, that trust relationship with your customer, and really the imperative to leverage first-party data. And with that, I'll pass it over to you, Tyler, to kind of kick us off.
Yeah, thanks so much, John. So we're excited about bringing together our CDP identity essentials for the Salesforce CDP because it delivers on this promise of building trust that John mentioned. And how do we do that? It starts with this notion of creating a unified profile with the power of Core ID, our proprietary identity capability. That's a 100% deterministic identity graph. It scales out to 225-plus million consumers across the United States. So it's got the power and the scale to really unify your understanding of the individual and help you build a marketing relationship with known individuals, not cookies, not devices. Again, this is going to future-proof marketing and investments in Salesforce CDP and really give our marketers the ability to realize that promise of trust that John talked about. And not only are we going to set that foundation of identity to unify that ID, but we're also going to enrich it with all the great data that Epsilon brings to bear. And that enriched profile really helps marketers understand more deeply who their customers are, what they want. And with that identity and data enrichment we can provide, we keep you connected to the customer. As that customer needs change, as their behaviors evolve, you're going to stay connected to them and where they're going. And that's going to benefit you across a whole slew of marketing use cases. So we'll highlight a couple of the use cases where our CDP Identity Essentials can really add value for Salesforce CDP, whether it's analyzing customer insights or, really importantly here, building effective audiences that allow you to engage with those individuals in meaningful moments for them and then activate those audiences out there with a high degree of performance, bringing that all together through measurement right back to that individual. But one of the things I'll highlight here that we think is really important to driving growth for the business is this notion of personalization. And personalization starts with that idea that you're connected to an individual, you know what's important to them, and you can deliver marketing and value across that. John, do you want to tell us a little bit more about how personalization drives growth?
Yeah, fantastic, Tyler. So when you think about this, the Salesforce cloud ecosystem, this incredibly robust end-to-end kind of capability, you have to think about both what Epsilon can bring around data identity and data enrichment, but then Sapient has this capability around delivering cross-cloud, cross-cloud expertise. We also might think about what happens with media or creative. We have both Epsilon and Sapient live within the publicist group. We have those capabilities that reflect the entire Salesforce ecosystem. The way we look at this is really think about a customer journey, a customer experience, both paid and earned. Think about pre-purchase on the left and post-purchase on the right. The way we link these together is that unified profile, that Epsilon really kind of can accelerate and really kind of bring forward that data that Tyler mentioned. We want to think about moving from left to right, and the way we look at that, we think about the growth loop from one to many to one to one or an unknown to a known experience. And here again, bringing that identity resolution and data enrichment inside of the Salesforce CDP, Salesforce CDP powered by the capabilities of Epsilon. So we look at this across the entire growth loop or a touchpoint across the customer experience, you might think about where can Salesforce's cloud ecosystem play across each of these touchpoints, right? Regardless of industry. Here again, Salesforce's customer data platform living at the center, moving from unknown or anonymous customers to that known first-party data on the right-hand side, and we really bring that inside of CDP to activate and bring those calculated insights with Epsilon. Not to be forgotten, as I mentioned, Sapient and Epsilon are part of Publicis Group, so we have this full suite of capabilities. Where we have brought this forward in working with the Salesforce team is at Wingstop as one example. This is where we work with Epsilon, with Salesforce on behalf of our client, and we brought in customer data platform, interaction studio, data-rama, marketing cloud, and Epsilon's ISV app, the identity essentials package to really accelerate and really bring value add to Salesforce's CDP. You can see some of the numbers on Wingstop. This is a great story to tell, and we are working on others in other industries along the same way. So you think about how we can work together. So we just think about this as Salesforce, Epsilon, Sapient coming together. So how do we leverage the power of one, Publicis Group enabling those capabilities as that source to really drive your opportunities? And then as we think about that, we also want to think about how do we expand on the opportunities, leveraging that full suite of Salesforce capabilities. Some clients might have some clouds, and you're trying to build upon them and expand upon that. We can help that. And in fact, where we're seeing some of the growth here is accelerating that pre-sales cycle. So we can bring us in and bring us together as a collaborative team to accelerate that partnership and win deals and increase the deal win rate. And then finally, we want to de-risk the delivery. We have a lot of experience in commerce and CDP now, and bringing in Epsilon's identity enrichment and essentials package really just is a value add, and we can really de-risk the capabilities of implementing the Salesforce stack. I will say a couple call to actions here. Think about accounts that you might be working with. Think about how you can best leverage our team, and we'll do the same. We'll build those relationships alongside your team. Determine clients that are looking for kind of identity. Often you'll hear trigger words like personalization or personalization at scale. These are really around that data and identity. And as mentioned, Epsilon has just an incredible, robust capability to bring greater value in identity resolution inside a CDP and then robust data enrichment to really bring added value to do audience segmentation and targeting that is really unmatched. And then finally, how do we go to market together? How do we partner together, Salesforce, Epsilon, and Publicis Sapien? As mentioned, AppExchange, it's live now, Epsilon Essentials package, first to market. Check it out in the AppExchange. It is live. And then finally here, there is a QR code. If you want to take a shot of that, you can go and it'll take you to a landing page where there's a lot more assets and artifacts. But here I guess the closing is better together. Salesforce, Epsilon, and Publicis Sapien. With that, thank you so much for your time. Speak soon.