Manufacturing and industrial companies are at a pivotal moment. As global supply chains become more complex and customer expectations rise, traditional sales and operational models are no longer sufficient. To remain competitive, manufacturers must modernize their B2B commerce capabilities—unifying customer profiles, automating sales processes, and enabling real-time order visibility. Publicis Sapient, in partnership with Salesforce, is uniquely positioned to help manufacturing and industrial clients achieve these goals, delivering measurable business value and sustainable growth.
Unlike consumer goods companies, manufacturers and industrial organizations face a distinct set of operational and technical hurdles:
Publicis Sapient brings deep industry expertise and a proven track record in digital business transformation. Our approach to B2B commerce in manufacturing and industrial sectors is built on several key pillars:
By leveraging Salesforce Data Cloud and B2B Commerce, we consolidate customer data from multiple sources into a single, actionable profile. This unified view empowers sales teams to deliver personalized experiences, anticipate customer needs, and build stronger relationships across digital, mobile, and in-person channels.
We implement Salesforce Sales Cloud and AI-driven tools to automate routine tasks, streamline opportunity management, and provide actionable insights. This reduces non-selling activities, allowing sales teams to focus on high-value interactions and strategic growth. Custom reporting and dashboards enable accurate revenue forecasting and pipeline management.
Our solutions provide customers and sales reps with real-time access to order status, inventory levels, and delivery updates. Self-service portals, built on Salesforce Experience Cloud, empower customers to place orders, track shipments, and manage their accounts independently—improving satisfaction and reducing support costs.
We design composable, API-driven architectures that integrate Salesforce with ERP, supply chain, and third-party systems. This ensures data consistency, reduces manual effort, and supports future growth. Our expertise in headless and composable commerce enables rapid deployment and ongoing innovation.
Successful transformation requires more than technology. We support clients with change management programs, training, and ongoing support to drive adoption and maximize ROI. Our human-centered approach ensures that new solutions are embraced by employees and deliver real business impact.
A leading example of our work in the manufacturing sector is our partnership with Goodyear, one of the world’s top tire manufacturers. Goodyear faced the challenge of modernizing its front-office operations to drive sales growth, reduce costs, and deliver a seamless customer experience across all touchpoints.
Key objectives included:
Publicis Sapient, in close collaboration with Salesforce Professional Services, designed and executed a comprehensive transformation roadmap. The result: Goodyear’s sales teams now operate with greater efficiency, customers enjoy a seamless digital experience, and the company is positioned for sustained growth in a competitive market.
Our impact extends beyond Goodyear. For a global provider of value-added services in agriculture, energy, and chemicals, we modernized the digital ecosystem by implementing Salesforce Experience, Sales, and Custom Cloud. This transformation connected critical data sources, enabled real-time insights, and empowered sales reps with mobile tools to manage customer relationships and delivery routes more efficiently. The result was improved operational efficiency, increased revenue, and a stronger competitive position.
Manufacturing and industrial leaders who embrace digital transformation are poised to capture new growth, improve operational efficiency, and deliver superior customer experiences. Publicis Sapient is your trusted partner for B2B commerce transformation—helping you unify customer data, automate sales, and enable real-time order visibility with tailored Salesforce solutions.
Contact us to learn how we can help your organization thrive in the digital era.