PUBLISHED DATE: 2026-02-16 21:13:19

2025 Digital Citizen Report | Publicis Sapient

The 2025 Digital Citizen Report

Australians are turning to AI for answers, but government sites aren’t keeping pace. It’s time to close the gap.

Open the report

Meet the experts

Steve Metzmacher
Steve Metzmacher
Public Sector Industry lead
Mark Williams
Mark Williams
Federal Government Lead
Elisa Berg
Elisa Berg
Creative Director Experience, Public Sector

Overview

Australians are rapidly embracing generative AI. But despite the excitement, big questions about its safety and accuracy persist, and citizens are looking towards the government to provide leadership, regulation and faster, smarter AI-powered services.

Our 2025 Digital Citizenship Report, one of Australia’s largest surveys of its kind, provides unique insights into how generative AI is shaking up digital interaction and what governments need to be doing now to prepare for the future.

By embracing generative AI today, government has a unique chance to overhaul infrastructure, ensure information is safe and seriously amp up service delivery. You’ve got the power to lead this change. Let’s make it happen.

What’s inside:

51% of Australians are using gen AI on a daily basis
21% are comfortable enough to access public services via generative AI
94% are concerned about AI as a whole
45% mistrust the information AI provides

Download the report

Dive into the full report now for all the insights, advice and analysis.

Get the 2025 Digital Citizen Report

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