Digital transformation is a critical imperative for financial services organizations seeking to remain competitive, compliant, and resilient in a rapidly evolving landscape. Yet, while the initial launch of new platforms, applications, and customer experiences is often celebrated, the true test of transformation comes after go-live. For banks, insurers, and capital markets firms, the post-implementation phase is where the greatest risk of value erosion lies—and where the opportunity for lasting impact is most profound.
Despite significant investments, studies show that up to 95% of digital transformation initiatives fail to achieve their objectives, with the steepest drop in value occurring after the initial release—during the maintenance and operations phase. In financial services, this challenge is amplified by sector-specific factors:
Common pitfalls include:
To prevent value erosion, financial organizations must move beyond episodic project thinking and embrace a product mindset—one that prioritizes outcomes over outputs and sees value delivery as an ongoing process. This requires:
Publicis Sapient’s Application and Infrastructure Management Services (AIMS) are designed to address the unique post-implementation challenges faced by financial services organizations. AIMS ensures that the same teams who built your digital solutions remain involved in their ongoing support and optimization, delivering:
AIMS embeds support engineers and experts during the transformation stage, ensuring that critical system knowledge is retained and transferred seamlessly. This approach:
Sustaining digital transformation value in financial services requires a shift from static, one-time measurement to continuous, real-time KPI tracking. This enables organizations to:
Publicis Sapient’s KnowHOW measurement framework is purpose-built for the demands of financial services. KnowHOW provides an intuitive, visual dashboard that consolidates KPIs from across transformation programs—spanning product management, design, technical quality, agile project management, and team operations. Unlike traditional project management tools, KnowHOW shifts the focus to speed, quality, and value—metrics essential for thriving in today’s fast-paced, regulated environment.
By serving as a single source of truth, KnowHOW empowers everyone from engineers to executives with real-time visibility into program health. Its flexible architecture allows it to scale across multiple teams and business units, supporting benchmarking, gamification, and continuous improvement at every level.
When financial services organizations invest in sustaining their digital transformation, the benefits are exponential:
For example, by adopting an agile, digital-first approach and leveraging standardized KPIs through KnowHOW, a leading global firm achieved dramatic improvements in time-to-market, development efficiency, and operational alignment—outcomes made possible by breaking down silos and embedding a culture of continuous measurement and improvement.
Publicis Sapient’s approach to sustaining digital transformation value in financial services is rooted in:
In a world where change is constant and customer expectations are always evolving, the organizations that thrive are those that treat digital transformation as a living, breathing capability. With KnowHOW and AIMS, financial services firms can ensure that their transformation delivers value—not just at launch, but every day thereafter.
Ready to sustain and grow the value of your digital transformation? Connect with Publicis Sapient to learn how AIMS and KnowHOW can help you overcome post-implementation challenges and achieve lasting business impact.