PUBLISHED DATE: 2025-08-14 09:15:08

Digital Engineering Innovation

Meet 14 Companies Taking Their Markets by Storm with Extraordinary Products, Insights, and Agility

Contents

ADIDAS: Leaving No Order Behind with a Reliable E-Commerce Platform

Business Impact:
The SRE strategy stanched revenue bleed. Robust processes and communications safeguard the e-commerce platform’s stability and resilience, and new releases no longer cause service interruptions. adidas now has deep visibility into the customer experience across the e-commerce value stream. All this was achieved in just one quarter.
By the Numbers: Services: Industry: Consumer Products
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AUDI: Delivering a Virtual Car-Buying Experience Almost as Exciting as the Car

Business Impact:
Audi City is available in several major cities around the globe. In Audi City London, sales rose by 70 percent, 65 percent of buyers purchased an Audi without a test drive, and optional equipment sales increased 20 percent. TechRadar wrote, “Audi City’s touchscreens and all-around interactivity make conventional car dealers seem so last century.” The novel experience embodies Audi’s vision of vorsprung durch Technik – advancement through technology.
By the Numbers: Services: Industry: Transportation & Mobility
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CHEVRON: Fueling Agility by Migrating the Supply Chain Data Foundation to the Cloud

Business Impact:
Chevron’s 400+ users now have reliable access to all supply chain data and self-service tools for data exploration and analysis. Managing the cloud-based data foundation is simpler—no more on-premises hardware to upgrade or troubleshoot. With the agile methods introduced, developers can quickly introduce changes and scale the platform as demand grows.
By the Numbers: Services: Industry: Energy & Commodities
[Read the full case study]

EUROPEAN DATAWAREHOUSE: Processing Larger Files Faster, for Efficient Investment Decisions

Business Impact:
With its new cloud-based platform, EDW has the flexibility to adapt to a constantly evolving market. Approximately 80 percent of the architecture can be reused in other jurisdictions. The smooth transition from the old platform to the new platform enabled the company to retain 100 percent of existing customers, even while acquiring new ones. EDW was named Data Provider of the Year at the 2023 Global Capital European Securitization Awards in London.
By the Numbers: Services: Industry: Financial Services
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GLOBAL ENERGY CORPORATION: Increasing Energy Efficiency and Paving the Way to a Low-Carbon Future

Business Impact:
Over the first five years, our client has significantly reduced its carbon footprint and boosted operational efficiency. With high-quality data on emissions and energy efficiency, analysts can now set realistic expectations with internal and external stakeholders. Compliance is simpler because the platform issues alerts when emissions reach thresholds. The decarbonization effort made global headlines, reinforcing the company’s commitment to clean energy.
By the Numbers: Services: Industry: Energy & Commodities
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GLOBAL RESTAURANT CHAIN: Improving Campaign Results with Fresher Data and AI/ML

Business Impact:
Personalized marketing has lifted sales and increased guest count. Marketing teams can do more thanks to AI/ML and analytics, which automate time-consuming activities like automated customer segmentation, test offers, and reporting.
By the Numbers: Services: Industry: Travel & Hospitality
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HEATHROW AIRPORT: Becoming a Preferred Airport by Making the Experience Soar

Business Impact:
During the peak of COVID-19, the new platform served as the main communications channel for passengers. Besides serving up dining, shopping, and boarding information, the platform became the primary source for new pandemic protocols, terminal changes, and other updates. The airport’s engineering teams continue to adapt in anticipation of new customer needs, applying the agile methods we helped introduce.
By the Numbers: Services: Industry: Travel & Hospitality
[Read the full case study]

LAS VEGAS CASINO RESORT: Anticipating Guests’ Needs with Adobe Marketing Cloud

Business Impact:
Guests now enjoy a consistent experience on any touchpoint across the resort properties, encouraging them to book more activities within the brand. Direct bookings grew, the result of an enhanced customer experience, search-engine optimization (SEO), analytics, and A/B testing.
By the Numbers: Services: Industry: Travel & Hospitality
[Read the full case study]

LEADING AIRLINE: Increasing Conversions and Order Value with a Personalized Booking Experience

Business Impact:
The airline put the platform to the test with a holiday campaign targeted to high-value customers. It aced the test: the conversion rate tripled and average order value (AOV) rose significantly.
By the Numbers: Services: Industry: Travel & Hospitality
[Read the full case study]

LEADING US GROCERY CHAIN: Engineering a Platform That Scales for More Volume—and New Businesses

Business Impact:
The grocer and its CPG ad buyers now launch campaigns faster and report increased conversion rates. Shopper satisfaction, loyalty, and wallet share have all grown, and the new platform scaled easily to accommodate the pharmacy line of business. In the words of the company president and CEO, “As a result of our strong execution, we delivered record full-year results, drove meaningful market share gains and are well positioned for continued success and strong performance.”
By the Numbers: Services: Industry: Retail
[Read the full case study]

MAJOR GLOBAL ASSET MANAGEMENT COMPANY: Automated Sanity Checking Enables 9x Faster Website Rollout – With No Quality Compromise

Business Impact:
Today the asset management firm consistently builds new websites in one month – a fraction of the time it used to take. Consistent tools and processes improve brand consistency, reduce costs, and ensure quality. With its new playbook, the company is positioned to continue the momentum as it introduces new websites.
By the Numbers: Services: Industry: Financial Services
[Read the full case study]

RENAULT: Tackling EV "Range Anxiety" with Peer-to-Peer Charging App

Business Impact:
Plug Inn went live in just one year, helping Renault topple a leading objection to EVs. Drivers benefit from a convenient charging alternative at a fraction of the commercial price. People who provide their home chargers earn income. Renault has burnished its reputation for innovation while also building a new, service-based business model.
By the Numbers: Services: Industry: Transportation & Mobility
[Read the full case study]

TOP GLOBAL RETAILER: Staying Out in Front with a Steady Stream of New Products and Services

Business Impact:
The digital innovations spurred significant revenue growth. Engineering teams can now innovate rapidly in response to change, thanks to agile methodology. During the COVID-19 outbreak, for example, the retailer moved quickly to offer online delivery. The e-commerce platform scaled to accommodate more than 1 million online orders and 2.2 million delivery slots in one week.
By the Numbers: Services: Industry: Retail
[Read the full case study]

UNIPER: Shaping the World’s Energy Transition with a Novel App

Business Impact:
Today, power-plant operators around the world use the Enerlytics web portal to gain a 360-degree view of asset condition and performance, prices, electricity volumes, and issues. Uniper continually improves the customer experience, releasing new features every week.
By the Numbers: Services: Industry: Energy & Commodities
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WHY PUBLICIS SAPIENT

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value by applying a startup mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and creative problem-solving. Digital pioneers with 20,000 people and 53 offices around the globe, our experience in technology, data sciences, consulting, and customer obsession—combined with our culture of curiosity and relentlessness—enables us to accelerate our clients’ businesses by designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe.

For more information, visit publicissapient.com.