In today’s rapidly evolving financial landscape, technology is not just a tool for efficiency—it is a catalyst for equity, inclusion, and economic empowerment. At Publicis Sapient, we believe that digital transformation in financial services can and should democratize access to banking, credit, and financial education, breaking down barriers that have historically excluded underserved populations.
Digital platforms are powerful enablers of financial inclusion. Publicis Sapient has helped deliver financial services to over 100 million people, many of whom had limited or no access to traditional banking systems. By reducing friction and expanding reach, we help create pathways to financial independence and equity. As one of our leaders put it, “Financial equity leads to financial independence. That helps with reducing the barriers that we have in society today.”
Our approach to digital transformation is rooted in human-centered design. We recognize that technology must be accessible and inclusive, serving people of all abilities and backgrounds. This means designing intuitive solutions, removing barriers to access, and ensuring digital services reach those who need them most. Accessibility is not an afterthought—it is a foundational principle that shapes every project we undertake.
We bring the human side of digital transformation to life through our Impact Films initiative—documentary-style narratives created in partnership with Oscar-winning director Ben Proudfoot. These films are intentionally unbranded, focusing on the real people whose lives have been transformed by digital solutions.
These stories are not just powerful—they inspire our employees and clients alike. As one viewer said, “We get lost in the lines of code that we write and the work that we do, but when we get a rare glimpse into the impact it creates, it’s very powerful.”
The impact of technology is also deeply personal. Our CEO, Nigel Vaz, has spoken about how technology gave him “superpowers” to overcome the challenges of dyspraxia, enabling him to participate fully in education and work. Similarly, our CMO, Teresa Barreira, credits digital tools with enabling her to build a global career from a small village in Portugal. These stories underscore how technology can unlock human potential.
We invest in programs that support diversity, equity, and inclusion—such as Spring, which helps women return to the workforce, and initiatives for LGBTQI+ employees and people with disabilities. Our “People Success” function ensures everyone at Publicis Sapient can thrive.
We see technology as essential to addressing society’s biggest challenges—from climate change to economic inequality. Our eMissions platform helps organizations track and reduce carbon emissions, supporting the protection of over 10 million acres of nature and enabling smarter, greener choices.
We also recognize the importance of democratizing technology—ensuring that digital solutions are accessible to all, not just the privileged few. This means designing for inclusion, advocating for digital literacy, and partnering with governments and NGOs to close the digital divide.
At Publicis Sapient, we know that digital business transformation is an ongoing journey. There is no endgame—only continuous evolution, learning, and improvement. Our SPEED philosophy (Strategy, Product, Experience, Engineering, Data) guides us in helping clients unlock new sources of value while keeping people and purpose at the center.
Ultimately, our goal is to leave the world better than we found it. By telling the stories of those whose lives have been changed by technology, we hope to inspire others to see digital transformation not just as a business imperative, but as a powerful tool for human progress.
We invite you to explore our Impact Films, connect with our people, and discover how technology—when guided by empathy, purpose, and partnership—can be a force for good. Together, we can build a future where everyone has the opportunity to thrive.