How Salesforce Transformed the Student & Parent Experience with a Digitized Education Ecosystem

Every year, thousands of families trust Aldar Education to provide a world-class learning experience. As one of the UAE’s leading education providers, Aldar has always focused on delivering excellence in academics and student services. However, with growing enrollments and evolving parent expectations, the need for a more connected, seamless digital experience became clear.

The Imperative for Change

While Aldar’s existing systems provided a solid foundation for operations, the presence of manual processes and disconnected platforms led to some challenges in areas such as admissions, student services, and parent engagement. Schools occasionally experienced longer processing times for applications and limited interaction touchpoints, contributing to increased administrative efforts and making it more complex to consistently deliver the seamless, high-quality educational experience that families value.
Parents expressed a desire for greater transparency in the admissions process, quicker response times, and more user-friendly ways to engage with schools. At the same time, administrative teams looked for more efficient tools to manage student data and streamline day-to-day operations.
To address these challenges, Publicis Sapient partnered with Aldar to transform the student journey across 13 schools - spanning American, British, and IB curricula - through Salesforce’s suite of solutions. The result: a centralized, digital-first platform that enhances engagement, simplifies operations, and delivers a seamless experience for students, parents, and staff.

The Transformative Solution

To streamline operations, enhance parent engagement, and unify student services, Publicis Sapient:

Implemented Salesforce Marketing Cloud to drive personalized communication across 13 schools.
Rolled out Education Cloud to automate student services, reducing administrative bottlenecks.
Developed an Experience portal, enabling parents to track applications, manage documents, and engage seamlessly.
Integrated DocuSign for secure digital consent and medical form processing.
Deployed a Service Cloud-powered ticketing system, ensuring faster response times and improved support services.

Seamless Integrations & Unified Data

The Impact

By breaking down silos and enhancing collaboration, Aldar Education now operates as a fully connected ecosystem - delivering seamless experiences, operational efficiency, and a smarter education journey. As a result, the company:

Is successfully driving revenue growth through increased efficiency.
Increased Enrollment & Revenue - A streamlined admissions process led to higher enrollment rates, driving revenue growth.
Reduced Costs & Optimized Resources - Automation cut manual work, allowing focus on student success.
Enhanced Parent Engagement & Retention - A seamless experience built trust, boosting satisfaction and long-term stability.

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Publicis Sapient and Salesforce: Driving connected experiences together through digital business transformation
We help Clients maximize their Salesforce investment by providing unique, differentiated and high-value customer-centric solutions for today, with the scalability and flexibility to meet tomorrow's demand.
Our partnership with Salesforce leverages the Publicis Groupe capability hubs—from business strategy and integrated technology to implementation, brand advertising, and creative production—providing Clients with end-to-end, ongoing operational support and strategy across the entire Salesforce suite of products.