The Middle East and North Africa (MENA) region is in the midst of a sweeping digital transformation, with public sector organizations leading the charge to deliver more efficient, transparent, and citizen-centric services. Ambitious government modernization agendas, rising citizen expectations, and the imperative to navigate complex regulatory environments are driving public entities to reimagine how they operate and engage with their communities. At the heart of this transformation is the adoption of cloud-based solutions and platforms like Salesforce, which are enabling governments to modernize legacy systems, unify citizen engagement, and unlock new levels of operational agility.
Public sector organizations in MENA face a distinct set of challenges as they embark on their digital journeys:
Navigating these complexities requires a partner with both global technology leadership and deep local expertise—one that understands the nuances of the region’s regulatory landscape, cultural expectations, and operational realities.
Publicis Sapient, strengthened by the acquisition of Changi Consulting—a leading Salesforce partner in the region—brings over a decade of Salesforce expertise and a 100% Salesforce-certified team to the MENA public sector. Our approach is built on delivering end-to-end, cloud-based solutions tailored to the unique needs of government organizations. These solutions empower public sector entities to:
A compelling example of Salesforce-powered transformation in the MENA public sector is the partnership with Aldar Education, one of the UAE’s leading education providers. Facing the challenge of fragmented data and complex enrollment processes across 13 schools, Aldar Education sought to unify its operations and enhance the experience for students and parents.
By implementing Salesforce Marketing Cloud, Education Cloud, and Service Cloud, Publicis Sapient enabled Aldar Education to:
This transformation not only streamlined operations but also delivered measurable improvements in stakeholder satisfaction, demonstrating the power of cloud-based solutions to drive efficiency and better outcomes in the public sector.
The integration of Changi Consulting into Publicis Sapient brings unmatched local knowledge to every engagement. Multilingual, multicultural teams understand the nuances of MENA’s regulatory landscape and cultural context, ensuring that digital transformation initiatives are both technologically robust and regionally compliant. This expertise is critical for public sector organizations seeking to balance innovation with the need for security, privacy, and trust.
The MENA region’s cloud applications market is projected to more than double from $2 billion in 2019 to $4.5 billion by 2024, with digital transformation spending set to top $58 billion by 2025. Publicis Sapient’s approach—combining global best practices with local delivery—positions public sector organizations to harness this momentum, drive measurable impact, and lead in the digital age.
As the digital landscape in MENA accelerates, Publicis Sapient is your partner for Salesforce-powered public sector transformation—helping you modernize operations, enhance citizen experiences, and achieve better outcomes for all. Connect with our MENA Salesforce experts to start your digital journey today.