Publicis Sapient + AWS:
Sapient AI for Marketing
Offering summary
Use AI as a catalyst for marketing modernization.
Enhance your marketing performance with AI to optimize your content development lifecycle and audience insights. Our scalable solutions—built on AWS services such as Amazon Bedrock, Amazon EKS, and Amazon OpenSearch—leverage retrieval-augmented generation to enable hyper-personalization, chatbots, and data-driven customer segmentation, resulting in improved campaign performance. Redefine your approach to marketing with AI to drive revenue, speed, and cost savings at scale.
Solving digital transformation challenges
As brands drive towards personalization and global outreach, it puts immense pressure on marketing operations.
74%
of companies have not developed the necessary capabilities to move beyond proofs of concept to generate ROI.
70%
of marketing leaders say generative AI will significantly transform content production in the next two years.
71%
of CMOs prioritize personalized messaging, yet only 27% feel confident delivering it at scale.
59%
of marketers say disconnected content systems are slowing down delivery and impact.
Elevate your marketing efforts
Today’s marketers are under pressure to deliver more content, faster. But fragmented tools, disconnected data, and complex workflows often slow them down—making it harder to launch campaigns on time and efficiently.
Sapient AI for marketing can supercharge your marketing organization’s speed, revenue, and efficiency.
Content strategy and planning
Make smarter content decisions from the start. Align your strategy with real-time insights, streamline planning with AI-assisted workflows, and unlock audience-level intelligence that drives relevance at scale.
Our consultants help you unlock value through AI for content marketing and real-time optimizations to drive business goals. We know where to apply AI and how to deliver results.
Content production
Scale content without compromising quality. From copy to creative, AI-powered marketing automation accelerates delivery of personalized assets—adapted to every channel, market, and audience segment.
Activation and measurement
Get more from every campaign. Optimize content in real time with AI for marketing automation, measure performance across channels, and demonstrate marketing ROI with precision analytics and AI-powered insights.
AWS + Publicis Sapient advantage
- Premier tier partner: Publicis Sapient is an AWS Premier Tier Services Partner with deep expertise in AI, data, and cloud transformation.
- AWS technology integration: Solutions leverage Amazon Bedrock, Amazon EKS, Amazon OpenSearch, and AWS data services to deliver scalable, secure, and compliant AI capabilities.
Real-world impact (customer snapshots)
Home & Villas by Marriott
The imperative for change:
- Travelers struggled to find the right vacation home due to an overwhelming number of listings.
- Marriott needed a more intuitive, efficient way for consumers to find their ideal vacation property.
The transformative solution:
- We developed a search tool using LLMs to interpret natural language and recommend properties.
- The tool interprets natural language queries, offering personalized property suggestions from over 150,000 rentals.
The business impact:
- 40k+ searches informed next season’s marketing strategies.
- Gen AI product rollout in 3 months to 1 year.
- Visits from search at all-time high since Jan 2023 (March 2024 vs. Jan 2023).
- Users saved 2x more properties using AI search.
Global pharmaceutical company
The imperative for change:
- Pharma content creation for marketing and medical teams is mostly outsourced to various agencies, mainly for U.S. brands. The current volume is inadequate for personalized campaigns, particularly for non-U.S. content due to lower budgets and limited content reuse.
- AI enables this client to equip its colleagues (e.g., ex-U.S. marketers, medical team) and agency partners with a new tool for creating personalized content, supporting its transformation into a customer-centric PharmaCo.
The transformative solution:
- We developed two proprietary generative AI tools for this client to help improve their efficiency.
- The first is a generative AI tool for marketing, designed to empower marketers in generating personalized banners, emails, and core visual aids at scale. This tool facilitates international expansion, localize content, and efficiently repurpose existing content.
- The second tool is specifically crafted for the creation of medical PowerPoint content. It summarizes medical publication content and automatically compiles the summary into a PowerPoint slide template, serving as a first draft.
The business impact:
Our client was able to identify a 35%–45% cost reduction on select content creation tasks and copywriting across the organization:
- >$100M annual savings once scaled within the organization in 1 year.
- ~20% comes from cost reduction due to time saving for content generation (lower agency spend).
- ~80% comes from cost avoidance by enabling 4–5x higher content volumes needed to empower all brands and countries to engage customers (HCPs/patients) with the required content.
Global consumer goods company
The imperative for change:
- Generate personalized content at scale.
The transformative solution:
- Used AI and machine learning to provide dynamic content generation on the company’s own properties.
- Created a solution to personalize customer journeys based on data and audience segmentation.
- Harnessed the power of AI to reduce manual content creation.
- Optimized content quality and usage based on real-time consumption.
The business impact:
- 50% reduction of manual content creation for product descriptions/benefits.
- Higher quality and quantity of traffic to own property based on relevant organic search data.
- 50% reduction in time for content creation to publishing.
Key business benefits
- High-quality content creation at scale
- Faster campaign velocity
- Better customer engagement and analytics
- Accurate, secure data search powered by AWS
- Increased efficiency across marketing operations
- Unified view across fragmented customer and campaign data
- Future-ready content supply chain
What sets Publicis Sapient apart?
- We have an unmatched understanding of our clients’ data and content which enables us to unlock new value through our deep expertise with today’s large language models (LLMs).
- Our solutions are end to end, from strategy to implementation. We bring deep technical expertise and business knowledge, ensuring our solutions are practical and focused on delivering business value.
- Unlike other systems integrators, our position within the larger Publicis network means that we can easily integrate your customer data and evolve your omnichannel marketing, making transformation seamless.
- Publicis Sapient has longstanding relationships with major partners offering foundational models including Amazon Web Services.
- We are proven experts—named a 2023 Market Leader in Generative AI by HFS Research.
- We’ve led by example, pioneering our own generative AI strategy and delivering successful services like AskBodhi, PSChat, and PS AI Labs.
Publicis Sapient brings a unique combination of expertise, experience, and capabilities to harness the power of AI for marketing.
Next Steps
Contact us to schedule an AWS + Publicis Sapient AI for Marketing Workshop or explore the Bodhi AI Content Suite demo on AWS Marketplace.
For more information, visit publicissapient.com/partnerships/aws.
Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries, and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries.
For more information, visit publicissapient.com.
Contact us