Generative AI in Marketing and Advertising: AWS-Powered Solutions for Personalization and Campaign Optimization
Transforming Marketing with Generative AI and Cloud Data Solutions
In today’s dynamic digital landscape, marketing and advertising leaders face mounting pressure to deliver hyper-personalized experiences, optimize campaign performance, and drive measurable ROI—all while maintaining data privacy and compliance. Generative AI, powered by robust cloud infrastructure, is rapidly emerging as the catalyst for this transformation. At Publicis Sapient, our deep partnership with Amazon Web Services (AWS) and our achievement of the AWS Advertising and Marketing Technology Competency position us at the forefront of this revolution, enabling brands and agencies to unlock the full potential of AI-driven marketing.
The Power of AWS and Publicis Sapient: A Foundation for Innovation
Publicis Sapient’s collaboration with AWS brings together industry-leading cloud capabilities and advanced generative AI technologies to deliver end-to-end digital business transformation. Our expertise spans the entire marketing technology stack—from data management and analytics to campaign automation and content generation—empowering organizations to rise to the challenge of ever-increasing customer expectations.
Key AWS-Powered Offerings for Marketers
- Bodhi: An enterprise-grade, agentic AI ecosystem built on AWS, Bodhi is designed for speed, scale, and security. It automates marketing workflows, enhances decision-making, and delivers real-time insights across search, analytics, forecasting, personalization, and compliance. Bodhi leverages AWS services such as Amazon SageMaker and Amazon Bedrock, providing vast model selection, robust data protections, and responsible AI principles.
- PS360 (Unified Audience Accelerator): PS360 enables businesses to seamlessly leverage data held in Salesforce Data Cloud within AWS Clean Rooms, allowing secure collaboration with partners without sharing underlying data. This accelerator empowers marketers to match and analyze datasets, gain rich audience insights, and unlock new revenue opportunities using first-, second-, and third-party data—all while maintaining strict privacy compliance.
- AWS Clean Rooms: These secure environments allow organizations to collaborate on audience insights and campaign measurement without exposing raw data. By leveraging AWS Clean Rooms, marketers can build a comprehensive, privacy-compliant view of their audiences, enabling more effective targeting and personalization.
Real-World Impact: Generative AI in Action
- Automated Content Generation for Global Pharma: A top pharmaceutical company deployed AskBodhi on AWS to automate the creation of localized marketing collateral, including banner images and translations. This generative AI solution reduced content creation costs by up to 45% and dramatically accelerated time to market, enabling rapid international expansion and consistent brand messaging.
- Digital Showroom for Automotive: For one of the world’s largest automakers, Publicis Sapient built a digital showroom on AWS that consolidates online car shopping data from 190 markets and 105 countries. AI-driven insights from this platform enabled the automaker to prioritize offers and incentives, resulting in a 900% increase in test drives and improved conversion rates.
- Contextual Search for Financial Services: A leading wealth management firm partnered with Publicis Sapient to migrate its contextual search platform to AWS, enhancing the user experience for advisors. The new solution reduced search response times by 80% and received a 90%+ satisfaction rating from users, demonstrating the power of AI-driven personalization in financial services.
Secure, Privacy-First Audience Insights
As data privacy regulations tighten and consumer trust becomes paramount, marketers need solutions that deliver insights without compromising security. Publicis Sapient’s PS360 and AWS Clean Rooms provide a secure, privacy-first approach to audience analysis and campaign optimization. By enabling secure data collaboration and advanced analytics, these solutions help marketers:
- Build unified, 360-degree customer profiles
- Segment and target audiences with precision
- Measure campaign effectiveness across channels
- Unlock new revenue streams through data partnerships
Accelerating Campaign Optimization and ROI
Generative AI is not just about content creation—it’s about optimizing every aspect of the marketing lifecycle. With AWS-powered analytics and automation, marketers can:
- Personalize offers and messaging at scale
- Automate campaign management and creative production
- Forecast performance and allocate budgets more effectively
- Continuously optimize campaigns based on real-time data and AI-driven recommendations
Why Publicis Sapient?
- Proven AWS Expertise: As an AWS Premier Tier Services Partner with multiple competencies—including Generative AI, Advertising & Marketing Technology, Data & Analytics, and Migration—Publicis Sapient brings deep technical proficiency and a track record of customer success.
- Industry-Specific Solutions: Our SPEED framework (Strategy, Product, Experience, Engineering, Data & AI) ensures that every solution is tailored to the unique needs of marketers, agencies, and brands.
- Outcome-Driven Approach: We focus on delivering measurable business impact, from cost savings and efficiency gains to increased customer engagement and revenue growth.
- Commitment to Privacy and Compliance: Our solutions are designed to meet the highest standards of data privacy, security, and regulatory compliance, giving marketers confidence in their AI-driven initiatives.
Ready to Transform Your Marketing?
Generative AI and cloud data solutions are redefining what’s possible in marketing and advertising. With Publicis Sapient and AWS, you can harness the power of AI to deliver personalized experiences, optimize campaigns, and drive sustainable growth—all while maintaining the trust and privacy your customers expect.
Connect with our experts to discover how AWS-powered generative AI can elevate your marketing strategy and deliver measurable ROI.