Quality Engineering & Assurance: Accelerating Business Outcomes with AI-Led Testing
In today’s digital-first world, the quality of your software is inseparable from the quality of your business outcomes. As organizations race to deliver new products and experiences, the ability to release reliable, high-performing applications—faster and at scale—has become a critical differentiator. Publicis Sapient’s Quality Engineering & Assurance (QE&A) services are designed to help you meet this challenge head-on, leveraging AI-driven automation, continuous validation, and reusable accelerators to reduce defects, speed up deployment, and drive measurable improvements in your key business KPIs.
The Evolution: From Traditional Testing to Shared Quality Responsibility
The technology landscape is evolving rapidly, and so are customer expectations. Traditional, reactive testing—where quality is the sole responsibility of a dedicated QA team—can no longer keep pace with the demands of modern digital business. Instead, quality must be embedded throughout the development lifecycle, with shared accountability across all development teams.
Publicis Sapient’s approach to quality engineering is rooted in this cultural shift. We foster cross-functional collaboration, integrating quality practices from the earliest stages of development. Our teams bring expertise in generative AI and prompt engineering, enabling the creation and deployment of automated testing solutions that are both robust and adaptive. This proactive, continuous approach ensures that quality is not an afterthought, but a core driver of business value and customer satisfaction.
AI-Led Automation and Continuous Validation
At the heart of our QE&A services is a suite of AI-powered tools and accelerators that transform how testing is performed:
- AI-led automation: We deploy innovative, value-driven test automation frameworks and AI model-based testing approaches. Generative AI automates not just the tests themselves, but also the creation and maintenance of test scripts, dramatically reducing manual effort and human error.
- Continuous validation: Testing is embedded within CI/CD pipelines, enforcing quality gates and thresholds at every stage. This ensures that defects are caught early, deployment cycles are shortened, and releases are more reliable.
- Reusable accelerators: Our production-ready QE accelerators provide generic, reusable automation frameworks for both functional and non-functional testing, across multiple tech stacks. These accelerators reduce setup time and speed up testing cycles, enabling teams to focus on innovation rather than repetitive tasks.
The result? Organizations see a 20–30% reduction in defects and a 10–20% faster deployment of changes, with up to 80% reduction in test time through automated documentation and reporting.
Business Impact Across Industries
Publicis Sapient’s QE&A services have delivered tangible results for clients across retail, hospitality, and asset management, among others. Here are just a few examples:
Retail: Major Global Asset Management Company
Faced with the challenge of managing 90+ websites built on disparate technologies and processes, this asset management firm needed to standardize and accelerate its digital delivery. By introducing modern engineering practices, automating sanity testing, and building a library of over 40 reusable components, we enabled the client to:
- Automate 100% of sanity tests
- Achieve an 89% reduction in time to build new sites
- Deliver 29+ sites in just nine months
- Reduce AWS license costs by 30%
Hospitality: Global Restaurant Chain
A leading restaurant chain wanted to move from mass marketing to personalized campaigns, using data to increase guest count and basket size. By developing a cloud-based platform that automated audience segmentation and testing, we enabled:
- 5x faster testing cycles
- 50% fewer resources required
- 75% reduction in reporting time
Hospitality: Las Vegas Casino Resort
To unify the guest experience across multiple brands, we introduced agile delivery, automation, and CI/CD practices. The impact was immediate:
- 9% year-over-year revenue growth
- 90% of website function testing automated
- 8% increase in direct bookings
Asset Management: Standardizing and Scaling Quality
For a major global asset management company, manual testing and lack of standards meant new website rollouts took nearly a year. By implementing automated testing, reusable components, and a CI/CD pipeline, the company now consistently builds new sites in one month—a fraction of the previous timeline.
Key Features and Advantages
- AI-led automation for test creation, execution, and maintenance
- Business outcome-driven strategy that aligns testing with your KPIs
- Continuous validation through CI/CD integration and quality gates
- Reusable accelerators that reduce setup time and enable rapid scaling
- Comprehensive validation services including performance, accessibility, security, and localization testing
- Quality dashboards and reporting for real-time insights and continuous improvement
Organizations leveraging our QE&A services typically see:
- 40–50% efficiency improvements across the SDLC
- Faster time to market
- Significant reduction in resource requirements and operational costs
What Sets Publicis Sapient Apart
Publicis Sapient is revolutionizing quality engineering by integrating best-in-class tools, AI-powered automation, and a relentless focus on business and customer outcomes. Our approach is holistic: we combine technical excellence with a deep understanding of your industry, fostering a culture of shared responsibility for quality across your teams. Our ready-to-use accelerators and modern engineering practices, such as value stream mapping, ensure that your organization can adapt, improve, and deliver exceptional results—continuously.
Ready to Accelerate Your Business Outcomes?
Quality engineering is no longer a back-office function—it’s a strategic enabler of digital transformation. With Publicis Sapient’s AI-led QE&A services, you can reduce defects, accelerate deployment, and deliver the high-quality experiences your customers expect. Let us help you build a culture of quality that drives measurable business impact, today and into the future.
Connect with our experts to learn how Publicis Sapient can help you accelerate your digital transformation with AI-led quality engineering and assurance.