Publicis Sapient Digital Engineering: Offering Summary
Turn Ideas into Successful New Products
At Publicis Sapient, we help businesses transform ideas into successful new products through a structured process that includes:
- Idea generation
- Shaping and incubating concepts
- Building and scaling solutions
- Managing a backlog of opportunities
With our Product Engineering services, your business can:
- Accelerate product delivery through rapid release and continuous learning
- Enhance visibility to foster collaboration and understanding
- Manage the flow of work to maximize effectiveness
- Upskill teams in modern technologies and ways of working
- Build a library of reusable assets to industrialize quality across teams
Product Engineering Business Outcomes:
- Improvements to key business KPIs by 10%–15% (e.g., conversion rates and operating costs)
- 40%–50% improved deployment frequency
- 20%–30% faster speed to market
- Personalized experiences resulting in increased revenue
How We’ve Made an Impact
AUDI
The Imperative for Change:
- Audi wanted to bring their showrooms closer to customers who increasingly live and work in urban areas.
- The challenge was to replicate the high-end Audi dealership experience in a boutique-sized space.
The Transformative Solution:
- We collaborated with Audi executives to engineer the first portable digital auto showroom—Audi City.
- With the swipe of a hand, customers can project a life-size image of the configured car on the wall, rotate it with natural gestures, and even peer under the hood.
Business Impact:
- 70% rise in unit sales
- 30% higher margin per unit
- 65% of customers purchased a car without a test drive
LEADING AIRLINE
The Imperative for Change:
- To increase sales to high-value customers, the airline decided to personalize the booking experience with appealing offers.
- Customer data was spread across separate systems for email, display advertising, social advertising, paid search, website, and app interactions.
The Transformative Solution:
- We worked with the airline to build a data management platform that consolidates data from all digital channels.
- High-value customers are identified by propensity to purchase, recent or frequent purchases, or resemblance to known high-value customers using an AI technique called look-alike modeling.
Business Impact:
- The airline tested the platform with a holiday campaign targeted at high-value customers. The results were impressive:
- 300% increase in order conversion from real-time ads
- 105% increase in average order value (AOV) with look-alike targeting
- Over 20% increase in AOV with real-time segmentation
UNIPER
The Imperative for Change:
- Uniper, a leading power plant maintenance and operations business, wanted to deliver more value to customers and expand their reach.
- They aimed to leverage 30 years of expertise into digital offerings to help power plant operators increase productivity, cut costs, and reduce greenhouse gas (GHG) emissions.
The Transformative Solution:
- We identified customer pain points throughout the buying and operating cycle.
- We quickly built a prototype that brings all Uniper tools into a single, user-friendly web portal.
- The system pulls in relevant data from customers’ back-end systems using an API.
- We also advised Uniper’s teams on agile ways of working to iterate continually and release quickly.
Business Impact:
- Today, power plant operators around the world use the Enerlytics web portal to gain a 360-degree view of asset condition and performance, prices, electricity volumes, and issues.
- Uniper continually improves the customer experience, releasing new features every week.
- 50% productivity increase for customers using the Enerlytics platform
- 15%–30% coal fuel savings
- 10%–20% lower capital expense
- 3% decrease in GHG emissions in the U.K.
What Sets Publicis Sapient Apart?
Publicis Sapient combines leading-edge platform expertise with robust product engineering. This unique blend ensures our clients not only adopt the best platform packages but do so with efficient, on-time delivery. Our deep understanding of technology products goes beyond implementation—we help you maximize technology’s potential, ensuring a successful journey from selection to full utilization.
For more information, visit https://www.publicissapient.com/solutions/digital-engineering.
Why Publicis Sapient?
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit www.publicissapient.com.