In today’s digital-first world, marketing and IT leaders are under immense pressure to deliver hyper-personalized experiences, optimize campaign performance, and demonstrate measurable ROI—all while navigating a complex and evolving landscape of privacy regulations. Generative AI, powered by robust cloud infrastructure, is rapidly emerging as the catalyst for this transformation. Through its deep partnership with Amazon Web Services (AWS), Publicis Sapient is redefining what’s possible in marketing by combining industry-leading technology, deep domain expertise, and a relentless focus on business outcomes.
Publicis Sapient’s collaboration with AWS brings together advanced generative AI technologies and scalable, secure cloud capabilities. This partnership empowers brands to unlock the full potential of AI-driven marketing, spanning the entire technology stack—from data management and analytics to campaign automation and content generation. The result: organizations can rise to the challenge of ever-increasing customer expectations, delivering:
Bodhi is an enterprise-grade, agentic AI ecosystem built on AWS, engineered for speed, scale, and security. It automates marketing workflows, enhances decision-making, and delivers real-time insights across search, analytics, forecasting, personalization, and compliance. Leveraging AWS services such as Amazon SageMaker and Amazon Bedrock, Bodhi provides vast model selection, robust data protections, and responsible AI principles—empowering marketers to:
PS360 enables businesses to seamlessly leverage data held in Salesforce Data Cloud within AWS Clean Rooms, allowing secure collaboration with partners without sharing underlying data. This accelerator empowers marketers to match and analyze datasets, gain rich audience insights, and unlock new revenue opportunities using first-, second-, and third-party data—all while maintaining strict privacy compliance. With PS360 and AWS Clean Rooms, marketers can:
AWS Clean Rooms provide a secure environment for organizations to collaborate on audience insights and campaign measurement without exposing raw data. This enables marketers to build a comprehensive, privacy-compliant view of their audiences, facilitating more effective targeting and personalization while upholding the highest standards of data privacy and security.
Publicis Sapient and AWS have delivered transformative results for leading brands across industries:
As data privacy regulations tighten and consumer trust becomes paramount, marketers need solutions that deliver insights without compromising security. Publicis Sapient’s PS360 and AWS Clean Rooms provide a secure, privacy-first approach to audience analysis and campaign optimization. Our solutions are designed with robust governance, data privacy, and responsible AI principles, ensuring transparency, fairness, and compliance with evolving regulations.
Generative AI is not just about content creation—it’s about optimizing every aspect of the marketing lifecycle. With AWS-powered analytics and automation, marketers can:
Generative AI and cloud data solutions are redefining what’s possible in marketing and advertising. With Publicis Sapient and AWS, you can harness the power of AI to deliver personalized experiences, optimize campaigns, and drive sustainable growth—all while maintaining the trust and privacy your customers expect. Connect with our experts to discover how AWS-powered generative AI can elevate your marketing strategy and deliver measurable ROI.