PUBLISHED DATE: 2025-08-25 12:09:56
Sapient AI for Marketing: Content Production
Create once. Personalize infinitely. Deploy everywhere.
Our Approach
As the primary AI implementation partner for major brands, we understand that scaling content output requires a production engine designed for real-world workflows.
Bodhi is our enterprise agentic AI platform, purpose-built to mirror and optimize marketing workflows refined through thousands of real campaigns. With Bodhi, teams can generate product pages in minutes, create social content automatically, and produce assets across every format. The platform handles the manual work of turning concepts into finished materials.
We deploy Bodhi directly within your Martech environment, ensuring your data remains secure and fully under your control. Our teams integrate with yours to continuously refine production workflows around your output needs and brand guidelines, eliminating the friction that slows most AI initiatives.
Once embedded, Bodhi doesn’t just fit your operations; it rewires them for speed and scale. Content moves 75% faster, costs are reduced by up to 45%, and marketing teams can finally meet demand without expanding headcount or sacrificing quality. What was once a bottleneck becomes a reliable operational advantage.
Our Offerings
- AI-powered content generation: Creates text and image content using generative AI trained on company-specific brand guidelines and regulatory requirements to ensure consistency and compliance.
- Intelligent content variation: Automatically generates multiple versions of content for deeper personalization across different audience segments and use cases.
- AI-based localization: Provides culturally nuanced translations and region-appropriate image adaptations that respect local customs and market preferences.
- Automated creative approval process: Streamlines review workflows by using AI to pre-screen content against brand standards and regulatory guidelines before human review.
- Creative asset optimization: Automatically resizes, reformats, and optimizes existing content for different channels and distribution platforms.
- Smart asset attribution: Uses large language models (LLMs) and vision language models to extract metadata from creative assets and correlate them with performance metrics for better attribution analysis.
Key Results:
- 75% faster content creation
- 35–45% reduction in cost
A Real-World Success Story
The Imperative for Change:
A global biopharmaceutical company was under mounting pressure to reduce costs while maintaining market relevance across 200+ countries. Facing revenue shortfalls due to expiring patents and increased competition, marketing teams struggled with slow, resource-intensive content creation, particularly outside the U.S. Personalized content was in short supply, and agency outsourcing drove up costs without improving speed or scalability.
The Transformative Solution:
To modernize their content production strategy, the company deployed a Gen AI-powered platform custom-built within their secure environment. Using reusable connectors and pretrained prompts grounded in brand tone, medical claims, and historical marketing assets, the system enabled rapid content generation at scale. Marketers could produce banners, emails, and social posts in seconds with minimal manual input, reducing reliance on external agencies. Built-in approval logic helped accelerate review timelines by reducing errors.
What Makes Our Solution Different?
Our content production capabilities combine cutting-edge AI with deep marketing expertise:
- Multi-modal AI: Generate and optimize text, image, video, and audio content in complex enterprise marketing operations through integrated AI models.
- Bodhi: Proprietary agentic AI platform, proven at scale with major global brands for marketing and creative workflows.
- Enterprise integration: Seamless connection with existing DAM, CMS, and marketing technology stacks, minimizing disruption and delivering value faster than greenfield or custom-built solutions.
- Partner ecosystem: Direct integrations with Adobe, Google Cloud, Microsoft, and AWS for comprehensive solutions.
- Responsible AI: Industry-leading governance and uncompromising data privacy standards designed to safeguard your brand, customers, and IP.
Business Impact:
- 75% faster end-to-end content creation from ideation to approval
- 35–45% cost reduction in select content and copy production tasks
- Expanded reach across multiple geographies and languages
- Improved consistency, personalization, and speed to market
Why Publicis Sapient
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.
Explore a Demo
For more information, visit publicissapient.com/solutions/sapient-ai/marketing