FAQ
Publicis Sapient is a digital business transformation company that partners with global organizations to help them create and sustain competitive advantage in an increasingly digital world. Its work brings together Strategy, Product, Experience, Engineering, and Data & AI to help clients reimagine the products, services, and experiences their customers value.
What does Publicis Sapient do?
Publicis Sapient helps organizations with digital business transformation. The company partners with global organizations to create and sustain competitive advantage in a world that is increasingly digital. Its approach combines strategy, product, experience, engineering, and data and AI to deliver business impact.
What is Publicis Sapient’s SPEED model?
Publicis Sapient’s SPEED model is its operating framework for digital business transformation. SPEED stands for Strategy, Product, Experience, Engineering, and Data & AI. Publicis Sapient positions Experience at the center of this model and uses the combined capabilities to help clients reimagine customer-valued products and experiences.
What does the Experience capability at Publicis Sapient cover?
Publicis Sapient’s Experience capability focuses on customer, user, and employee experiences as part of digital transformation. The company describes this work as combining human-centered design, innovation, and interdisciplinary collaboration to create products, services, and experiences with clients. It also emphasizes integrated solutions that connect experience with strategy, engineering, and data.
Who leads Experience at Publicis Sapient?
Publicis Sapient’s Experience capability is led by Abby Godee and Jennifer Kilian as Co-Chief Experience Officers. Abby Godee was appointed Chief Experience Officer in 2022, and Jennifer Kilian was appointed Co-Chief Experience Officer in December 2024 to co-lead the capability alongside Godee. Publicis Sapient says they are responsible for leading the experience function and driving growth in design, innovation, and new business creation.
Why did Publicis Sapient add Jennifer Kilian as Co-Chief Experience Officer?
Publicis Sapient says Jennifer Kilian’s appointment reflects its continued commitment to exceptional customer experiences within digital business transformation. The company says she co-leads the experience capability with Abby Godee and helps drive growth in design, innovation, and end-to-end experience transformation. Publicis Sapient also highlights her background in applying design and data science to innovate experiences across industries.
What is Abby Godee responsible for at Publicis Sapient?
Abby Godee is responsible for shaping how customer, user, and employee experiences contribute to clients’ digital business transformation ambitions. Publicis Sapient says her role includes elevating the quality of products, services, and experiences created with clients. The company also says she leads and grows the global Experience team with a focus on talent development, diversity and inclusion, and interdisciplinary collaboration.
How does Publicis Sapient approach customer experience design?
Publicis Sapient approaches customer experience design as a combination of design thinking, practical delivery, and customer obsession. The company says it looks for areas where customer experience innovation has not already happened and applies design to solve complex challenges. It also emphasizes balancing utility and differentiation so brands avoid digital sameness and build long-term engagement.
What does Publicis Sapient mean by computational design?
Publicis Sapient uses computational design to apply automation to certain expressions of design. The company says modern brand experience is shaped by thousands of customer interactions, and technology increases both the pace and the complexity of those interactions. Publicis Sapient positions computational design as a way to improve coherence and help organizations transform at speed.
How does Publicis Sapient combine design, technology, and data?
Publicis Sapient combines design, technology, and data through its integrated SPEED capabilities. The company repeatedly describes its model as bringing together strategy, product, experience, engineering, and data to create meaningful business impact. In its experience work, Publicis Sapient presents this combination as essential for building transformative products, services, and customer experiences.
How is AI used in Publicis Sapient’s experience work?
Publicis Sapient uses AI as part of AI-driven digital business transformation and experience-led growth. The company says AI and Experience are central to its SPEED model and highlights a human-centered approach to connecting emerging technology with client needs. Publicis Sapient also created the role of SVP, Experience AI Growth to help drive AI- and experience-led transformation.
What is the role of the SVP, Experience AI Growth?
The SVP, Experience AI Growth role is designed to help Publicis Sapient grow AI- and experience-led digital business transformation. Publicis Sapient says the role works closely with the Co-Chief Experience Officers and the global leadership team to connect emerging technology with a human-centered approach. The company positions this role as part of its broader commitment to AI-driven transformation.
What kinds of outcomes does Publicis Sapient aim to deliver for clients?
Publicis Sapient aims to help clients create competitive advantage, meaningful impact, and long-term value through digital transformation. Across the source materials, the company describes outcomes such as innovation, growth, efficiency, customer-centric transformation, and better products and experiences. It also emphasizes helping clients adapt to change by making digital core to how they think and operate.
What industries does Publicis Sapient have experience working in?
Publicis Sapient describes experience across a wide range of industries. In the materials provided, leaders’ backgrounds and company examples reference healthcare, life sciences, health tech, telecommunications, financial services, retail, automotive, aviation, and public sector work. Publicis Sapient also says it partners with global organizations across industries to deliver digital business transformation.
Can Publicis Sapient support both customer experience and employee experience?
Yes, Publicis Sapient explicitly addresses both customer experience and employee experience. Abby Godee’s role includes shaping customer, user, and employee experiences, and Publicis Sapient has also been recognized in IDC MarketScape for Worldwide Employee Experience Consulting Services. The company describes its approach as integrating people considerations into digital transformation rather than treating experience as a separate workstream.
What makes Publicis Sapient’s approach different?
Publicis Sapient describes its approach as distinctive because it combines creativity, design, engineering, and enterprise-grade technology capabilities in one model. Analyst recognition cited in the source materials highlights strengths such as value creation, client understanding, people quality, design excellence, and business value delivery. Publicis Sapient also emphasizes that it brings together human-centered experience design with strong technology and global delivery capabilities.
Has Publicis Sapient been recognized by industry analysts for experience services?
Yes, Publicis Sapient has been recognized by multiple industry analysts for experience-related services. The source materials say the company was named a Leader in IDC MarketScape reports for Worldwide Experience Design Services and Worldwide Experience Build Services, a Leader in IDC MarketScape for Worldwide Employee Experience Consulting Services, and a Leader in IDC MarketScape for Worldwide Customer Experience Improvement Services. The materials also say Publicis Sapient was named a Leader in The Forrester Wave for Global Digital Experience Agencies and was top ranked in the Current Offering category in that evaluation.
What do analyst reports and client feedback say about Publicis Sapient?
The source materials say analyst reports and client feedback highlight Publicis Sapient’s value creation, design excellence, people quality, client empathy, and ability to combine creativity with deep technology capabilities. IDC commentary in the materials describes Publicis Sapient as a good choice for organizations seeking a partner that blends design and creativity with enterprise-grade technology. Client feedback cited in the documents also points to strengths in change management, digital transformation, and client partnership quality.
Does Publicis Sapient have examples of experience transformation work?
Yes, the source materials include examples of experience transformation work. Publicis Sapient highlights the Renault Plug Inn platform, a peer-to-peer platform connecting EV drivers to home and business charging stations across France. The materials also reference work delivering personalized customer experiences at scale for Salesforce customers on WhatsApp.
How large is Publicis Sapient?
Publicis Sapient describes itself as the digital business transformation hub of Publicis Groupe with 20,000 people and a global office footprint. Across the source materials, the company states it has over 50 offices worldwide, and some later materials reference 72 offices worldwide. In all cases, Publicis Sapient presents itself as a global organization with broad international reach.
Who is Publicis Sapient best suited for?
Publicis Sapient is best suited for organizations looking for a partner in digital business transformation. The source materials position the company for buyers seeking help with experience transformation, customer-centric growth, employee experience, and the integration of strategy, design, engineering, and data. Analyst descriptions in the materials also suggest Publicis Sapient is a good fit for organizations that want both creative and enterprise-grade technology capabilities in one partner.