PUBLISHED DATE: 2025-08-25 02:13:42

Introducing Banks to Their New Customers: GEN Z

A comprehensive review of the youngest financial consumer generation and what it means for financial institutions of all sizes to effectively capture, retain, and provide value for Gen Z.

Who is Gen Z?

How Banks Offer Financial Advice to Gen Z

Money Management for College Students

Help your student navigate their finances and learn about their education options. Gather financial tips that can help students pay for college, save money, and plan for important milestones.

Should Your Student Have a Car in College?

Given all the uncertainties and expenses that go with college, the decision of whether or not your child should have a car at school is a big one. Here are six questions to help you navigate the decision—and save money along the way.

College Is More Expensive Than You Think

Here are five ways you and your student can tackle the costs that make college more expensive than you think.

Your First Step: Opening a Student Checking and Savings Account

Learning to manage daily expenses as an adult can seem overwhelming, but the key is to break it down into small, easy steps. Opening a student bank account could be one of the first steps a freshman takes.

How to Pick a Major That Can Help Pay You Back

It’s a big financial return, but college is also a big investment, especially when you’re not sure what you want to major in. Luckily, there are a few ways to start answering those questions and pick a major that can help pay you back.

Is College the Only Path? Picking the Education That’s Best for You

Depending on your goals and interests, you could be on your way toward a successful workforce future after high school. Here’s a look at what your higher education options are, and how to figure out the right choice for you—including the return on investment (ROI).

How to Pay for Your Most Important College Moments

Developing a plan is one of the most important steps to making money go as far as possible. Here are a few suggestions for getting the most out of your college years—without breaking the bank.

The 5 Most Important Financial Lessons for Teens

  1. Know Where the Money Comes From
    While many parents give their teens an allowance or pay for things directly, others earn their money through independent jobs.
    • 64% of teens receive money as gifts
    • 32% of teens get an allowance
    • 22% of teens have a job
    (Source: Junior Achievement Teens and Personal Finance Survey, 2019)
  2. Understand the Benefits of Saving
    Most teens save their money, and by putting a little away each month, that can grow into big savings over time.
    • Saving $25 a month:
      • 1 year: $300
      • 5 years: $1,500
      • 10 years: $3,000
    • Saving $50 a month:
      • 1 year: $600
      • 5 years: $3,000
      • 10 years: $6,000
    Note: Numbers do not account for inflation or any account interest.

How Gen Z Gets Their Financial Advice

Key Influencers:

How Can We Make Ourselves Credible in This Space?

Helping Banks Reach Their New Customers

Publicis Sapient x Tearsheet: Combining to Produce the Resources, Expertise, and Solutions Banks Need

Introducing Steez Life™

Steez: But First, We Needed a Brand...

The First Wave…

...which all leads to our final piece:

The Steez Gen Z Readiness Index

The survey will report on how well banks in general are prepared to interact with Gen Z, including:

Combined with the initial report, we will be able to show what Gen Z is looking for and where the gaps lay, teeing up conversations on how we can help banks bridge that gap.

US Gen Z Digital and Mobile Banking Users

US BNPL (Buy Now, Pay Later) User Penetration, by Generation

How We Will Promote…

American Banker

PR

Social Media

Video

The Launch…

The Big Bank Theory (Tearsheet)

We Enter the Conversation…

Buyer Stage: Care → Consider → Choose

★ Gated

Unknown Contacts

Organic Social

Organic Social

Filled out form → Lead

Known Contacts / PS Branded

CJT Issues Campaign

BD 1:1

★ Gated

We Enter the Conversation…

Buyer Stage: Care → Consider → Choose

Unknown Contacts

Translation:

This is a third-party, lead-gen machine that will allow us to re-target SALs with relevant solutions.