In today’s retail landscape, the line between digital and physical shopping has all but disappeared. Customers expect to browse online, buy in-store, pick up curbside, and interact with brands across web, mobile, and emerging channels—seamlessly and personally. For retailers, the challenge is clear: how do you break down data silos and orchestrate unified, personalized journeys that drive loyalty, revenue, and new business models? Publicis Sapient is helping retailers meet this challenge head-on, leveraging the power of Salesforce Commerce Cloud, Marketing Cloud, and Data Cloud to deliver the next frontier of unified commerce and omnichannel personalization.
Legacy systems and fragmented data have long hindered retailers’ ability to deliver consistent, high-value experiences. Siloed customer data, disconnected marketing platforms, and separate in-store and online operations create friction for both customers and employees. The result? Missed opportunities for engagement, loyalty, and growth.
Leading retailers are now prioritizing unified commerce—integrating digital and physical operations to create a single, seamless customer journey. This means:
Publicis Sapient partners with retailers to unlock the full potential of Salesforce’s suite of solutions:
Our SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—ensures every engagement is tailored to the retailer’s unique needs, integrating strategy, design, engineering, and data to deliver measurable outcomes.
Retailers who embrace unified commerce and omnichannel personalization with Publicis Sapient and Salesforce see:
A top global grocer partnered with Publicis Sapient to scale their online grocery platform, integrate in-store and digital operations, and optimize supply chain and fulfillment. The result: 1M orders per day, $500M annual revenue from international grocery e-commerce, and a 35% improvement in order picking rate. During the COVID-19 pandemic, the retailer doubled online orders and delivery slots in less than a week, demonstrating the agility of a unified commerce approach.
A leading retailer reimagined its apparel business by integrating e-commerce, loyalty, and in-store experiences. Publicis Sapient expanded the retailer’s loyalty program to include apparel, enabling better cross-sell opportunities and deeper customer relationships. The new program quickly became one of the top five across the organization, driving both engagement and revenue.
A global restaurant chain leveraged Salesforce Marketing Cloud and Data Cloud to unify customer profiles and deliver hyper-personalized marketing campaigns across 1,500+ locations. The result: $470M potential revenue uplift over three years, enhanced customer engagement, and real-time insights to anticipate demand and launch new products.
A leading US grocer built a digital marketing platform and Customer Data Platform (CDP) to enable data monetization. CPG partners can now build campaigns on the grocer’s owned channels, benefiting from real-time measurement and optimization. This new business model increased conversion by 25% and enabled a 75% faster campaign curation process.
The next frontier in retail is about more than technology—it’s about orchestrating unified, personalized experiences that drive both profitability and loyalty. Publicis Sapient and Salesforce offer:
Retailers who embrace this holistic approach are already seeing results: higher engagement, increased revenue, and stronger customer loyalty. The future belongs to those who can bridge the gap between digital and physical, turning every interaction into an opportunity for growth.
Ready to transform your retail experience? Connect with Publicis Sapient to unlock the next frontier of unified commerce and omnichannel personalization.