Rapid Commerce in Travel

Publicis Sapient’s cloud-native accelerator allows travel & hospitality businesses to launch and fine-tune sales platforms quickly and easily. Travel companies are dealing with all sorts of issues stemming from COVID-19. By expanding their portfolios from travel services to marketplace products, these companies can maintain and even thrive during hard times.

In the world of hospitality, many businesses rely on common solutions with well-known restraints to sell products, experiences and services. Without adaptive architectures to easily onboard external partners, these solutions require constant attention from IT teams to respond to business and customer needs.

Publicis Sapient developed a marketplace accelerator, Rapid Commerce, to give hotels, casinos, retailers and other businesses catering to travelers a new level of agility and responsiveness. In essence, this accelerator leverages microservices to combine related services and products onto a singular platform so businesses can tweak and publish specific components of a platform without disrupting the whole.

Rapid Commerce empowers travel & hospitality companies to engage with customers flexibly and fluently. Making changes to separate aspects of the customer experience are no longer arduous tasks. Modifications should be swift and effortless, so you can focus your energy on the customer journey and not creating custom integrations for each partner.

A Flexible Way to Speak to Your Guests

Connect data and services across platforms to enable partners, boost digital capabilities and personalize the customer experience.

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Rapid Commerce helps travel companies build robust marketplace platforms that drive value creation for their core product, as well as their customers and retail partners. Generating value for all three is the bullseye for any Rapid Commerce project.

Hospitality Firms

Travelers

Partners

Marketplace Platforms

Marketplace Architecture Should Complement the Core Booking System

Rapid Commerce can create a marketplace architecture that connects data and services across channels. The capabilities to accomplish this can be divided into three distinct categories:

Partner Enablement
Partner ecosystem to bring values under one umbrella and success to our clients. Aimed at generating value for the partners. Two key focus areas are product information management & marketplace administration.
Foundational Platform Services
Build foundational digital capabilities as independent, deployable and scalable modules exposed as services. Enable digital teams to roll out applications in an agile way using these services and app container. Aimed at creating capability to support value creation for partners & travelers.
Traveler Experience Enablement
Includes all front-end services of the “Universal Digital” Commerce ecosystem – responsive website, services powering chatbots, hybrid native applications, social commerce plugins, etc.

Rapid Commerce is enabled for the cloud on Google Cloud Platform, Microsoft Azure and Amazon Web Services. Easily customizable, the accelerator comes with pre-built development and IT operations pipelines and project images, as well as domain-based microservices. The ease with which this accelerator integrates into existing solution stacks and technology architectures means that companies can move forward with their digital transformation blueprint quickly and easily.