Track and resolve specific business issues through improved orchestration and decision intelligence to continually deliver a connected customer and brand experience.
Customers just want to know where their stuff is and when they’ll get it. But your business demands more. An intelligent control goes beyond visibility-driven approaches to add a layer of strategic thinking, orchestration, workflow processing and optimization to address much more specific and business-critical questions, from “how to protect margins” or “how to prevent out-of-stocks and maintain service levels” to “how best to deliver against ever-changing customer expectations.” It’s about constantly uncovering better business practices and shopper experiences.
A digital brain can answer these challenges by sitting above existing systems where it can spot and solve role-based use cases by:
Our digital brain solution understands data in real-time to promote intelligent decisions
Our digital brain solution understands data in real time to promote intelligent decisions
We partner with clients to deliver more effective sales and marketing growth that increases reach, conversion and customer lifetime value—profitably. With more agile and accurate planning, tracking, optimization and automation, retailers will derive business value from:
Meanwhile, shoppers will enjoy the benefits of:
In a maximum of 12 weeks, Publicis Sapient works with organizations to identify one high-value digital brain capability, such as ATP, to build and deploy with:
MVP approach to digital brain
Visit our retail supply chain hub.
Contact us to learn more about specific digital brain use cases and the ways we help retailers manage complexity and focus on profit in a speed-obsessed landscape.
Ed Robbins
Global Lead, Supply Chain Management
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