Accelerating Digital Business Transformation in Latin America: The Power of Publicis Sapient AI Labs and Practia

Latin America is rapidly emerging as a global hotspot for digital business transformation. With a dynamic business environment, a growing appetite for innovation, and a surge in demand for advanced technologies, the region is poised for a new era of growth. At the forefront of this transformation is Publicis Sapient, whose recent acquisition of Practia and the integration of Publicis Sapient AI Labs are redefining what’s possible for enterprises across Latin America.

A Strategic Entry: Publicis Sapient and Practia

Publicis Sapient’s acquisition of Practia marked a pivotal moment in the company’s global expansion. Practia, founded in Buenos Aires in 1995, has built a reputation as one of Latin America’s leading technology and digital transformation consultancies. With a presence in Argentina, Chile, Mexico, Peru, Brazil, Colombia, and Spain, and a team of over 1,200 professionals, Practia brings deep expertise in product, experience, engineering, and data & AI. This partnership extends Publicis Sapient’s global delivery platform into Latin America, establishing the region as a critical nearshore delivery hub and enabling seamless service for clients in both North and South America.

The Latin American market is experiencing unprecedented growth in digital transformation, driven by the adoption of cloud solutions, automation, artificial intelligence, and the expansion of e-commerce. According to industry research, the region’s digital transformation market is projected to reach over $200 billion by 2032, with a compound annual growth rate exceeding 15%. This momentum is fueled by local enterprises’ desire to modernize operations, enhance customer experiences, and unlock new revenue streams.

AI Labs: Bringing Advanced AI to Latin America

Publicis Sapient AI Labs is a global center of excellence for artificial intelligence, data science, and machine learning. By combining decades of experience in digital business transformation with cutting-edge AI research and development, AI Labs empowers organizations to harness the full potential of generative AI, natural language processing, computer vision, and autonomous systems.

For Latin American enterprises, this means access to:

Fusion workshops and hackathons to define AI strategies and uncover high-value opportunities.
Rapid prototyping and proof-of-value initiatives that accelerate the journey from concept to production.
Training programs that build local talent in prompt engineering, large language model development, and AI operations.
Collaborations with leading technology partners such as Microsoft, Google, and Amazon, ensuring that solutions are tailored to the unique regulatory, linguistic, and cultural landscape of Latin America.

Local Impact: Nearshore Delivery and Regional Success

The integration of Practia’s teams and expertise into Publicis Sapient’s global network has created a powerful nearshore delivery platform. This model offers several advantages for Latin American clients:

Proximity and cultural alignment: Teams based in the region understand local business practices, regulatory requirements, and customer expectations.
Agility and scalability: Nearshore delivery enables rapid response to client needs, faster time-to-market, and the ability to scale solutions across multiple countries.
Access to global best practices: Latin American enterprises benefit from Publicis Sapient’s SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—delivered with the nuance and insight required for regional success.

AI-Driven Transformation: Real-World Outcomes

Publicis Sapient’s approach is rooted in delivering measurable business impact. By leveraging AI Labs’ capabilities, Latin American organizations are:

Modernizing legacy systems and migrating to cloud-native architectures, unlocking new efficiencies and reducing operational costs.
Implementing AI-powered customer engagement platforms that personalize experiences and drive loyalty in competitive markets.
Automating business processes with intelligent solutions that streamline workflows, reduce manual effort, and improve decision-making.
Building data-driven organizations that can adapt quickly to market changes and regulatory shifts.

A Partner for the Region’s Digital Future

The combination of Publicis Sapient AI Labs and Practia positions Publicis Sapient as a leader in Latin America’s digital transformation journey. With a proven track record of success, deep local roots, and access to world-class AI talent and technology, Publicis Sapient is uniquely equipped to help Latin American enterprises seize the opportunities of the digital age.

Whether you are a regional leader seeking to modernize your business, a multinational expanding in Latin America, or a local innovator ready to scale, Publicis Sapient offers the expertise, delivery capability, and AI-driven solutions to accelerate your transformation.

Discover how Publicis Sapient and Practia can help your organization lead in the era of digital business transformation.