The retail and consumer packaged goods (CPG) sectors are at the forefront of digital transformation, driven by rapidly evolving consumer expectations, supply chain complexities, and the need for operational agility. Artificial intelligence (AI) is no longer a future ambition—it is a present-day imperative. Publicis Sapient AI Labs stands as a catalyst for this transformation, delivering tailored AI solutions that unlock measurable value for retail and CPG organizations worldwide.
Retailers and CPG companies face unique challenges: price-sensitive consumers, fluctuating demand, omnichannel expectations, and the constant pressure to optimize margins. AI, when applied with deep industry knowledge, can address these challenges head-on. Publicis Sapient AI Labs leverages its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—to deliver end-to-end solutions that are both innovative and practical.
Pricing is a critical lever for retailers and CPG brands. In a landscape where 61% of retailers report increased price sensitivity among consumers, static pricing models are no longer sufficient. Through a strategic partnership with Quicklizard, Publicis Sapient brings advanced AI-driven dynamic pricing to the forefront. Quicklizard’s platform enables real-time, automated pricing adjustments based on market conditions, inventory levels, and consumer behavior. Retailers leveraging this solution have seen revenue increases of up to 8% and profit improvements of 3-5% within the first few months of implementation. The integration of dynamic pricing not only maximizes profit but also minimizes markdowns and returns, directly impacting the bottom line.
The modern supply chain is a complex, global network that must respond to disruptions, demand shifts, and sustainability pressures. Publicis Sapient’s acquisition of Spinnaker SCA has significantly expanded its supply chain expertise, enabling the delivery of agile, AI-powered supply chain solutions. These capabilities include:
By combining Spinnaker SCA’s deep industry experience with Publicis Sapient’s digital transformation acumen, clients benefit from measurable performance improvements, streamlined operations, and enhanced resilience across the supply chain ecosystem.
Today’s consumers expect personalized experiences at every touchpoint. Publicis Sapient AI Labs harnesses the power of AI to deliver hyper-personalized content, offers, and recommendations—driving engagement and loyalty. Through partnerships with leading cloud providers like Google Cloud and AWS, Publicis Sapient enables retailers to build and scale Retail Media Networks (RMNs). These AI-powered platforms allow retailers to monetize first-party data, deliver targeted advertising, and unlock new revenue streams. The RMN Accelerator, for example, provides omnichannel measurement, generative AI-enabled audience segmentation, and automated campaign reporting, helping clients drive millions in new revenue while enhancing customer engagement.
Publicis Sapient’s SPEED model is the backbone of its approach to AI transformation in retail and CPG:
This integrated approach ensures that AI initiatives are not siloed experiments, but enterprise-wide transformations that deliver sustained competitive advantage.
Publicis Sapient AI Labs’ industry-specific solutions have delivered tangible results for leading retail and CPG brands:
What sets Publicis Sapient apart is its ability to combine deep industry knowledge with world-class AI and engineering talent. Recognized as a market leader in generative AI and industry cloud services, Publicis Sapient’s partnerships with technology innovators like Quicklizard, Spinnaker SCA, Google Cloud, and AWS ensure clients have access to the latest advancements and best-in-class solutions.
For retail and CPG leaders seeking to accelerate digital business transformation, Publicis Sapient AI Labs offers a proven path to value—grounded in strategy, powered by AI, and delivered with measurable impact.
Ready to transform your retail or CPG business with AI? Connect with Publicis Sapient to explore how tailored AI solutions can drive your next wave of growth and innovation.